With decades of experience, I am still a student, curious about new products and technology, and ever learning about people and their behaviour. I keep myself constantly abreast with the latest in Business, Finance, Technology and other hot topics. I bring my knowledge and taste of arts and literature into play as I think up strategy and craft communication. I set punishingly high standards of excellence and creativity. 'Deliver great work on time, every time' has been my unchanging motto and mantra. Copywriter based in Chennai, India. Over 35 Years in Advertising and Corporate Communication - first 12 years with ad agencies, a freelance since. Worked on a number of products for various media - TV Commercials, Corporate Videos, Print Campaigns, Web Content, Brochures, Annual Reports. Write in English and in Tamil, my native language. Since mid-2008, as freelance writer, I have been handling trans-creation assignments – adapting TV Commercials and Print Ads from English to Tamil – for many overseas agencies including Ogilvy Redworks, BBH, Tag Worldwide, Craft Translation, Barrett and Welsh, Oliver and Hogarth Worldwide. Brands worked on: Dove, Intel Processors, Sunsilk, Duracell, Hilton, Axe, Pepsodent, Pond’s, Google, Castrol, Fanta and Oreo.