Bijay K.

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer. I help clients find the subject and medium that best fits their unique identity, and then I produce high-quality content that meets their objectives. Currently, I am a content strategist at Alliance Media, where I’ve collaborated with companies such as Tiffany & Co., Burger King, and Netflix. My specialties include digital media, consumer behavior, brand awareness, and omni-channel marketing campaigns. The mission-based summary opens with a broad description of what you do, then gets more and more specific. This is a great choice if you’re using LinkedIn to engage with a variety of people. After all, someone who’s unfamiliar with the field is probably hazy on what “content strategy” means—but everyone understands “telling stories for brands.” It also shows that you get the bigger picture. You understand why your job encompasses more than your daily to-do list. And as you can see, you don’t have to be “increasing literacy rates in third-world countries” or “building prosthetics with near-natural motor capability” to be contributing something valuable to the world.