Less is More
With Zizzi's new, healthier, Spring menu on the horizon, I was tasked to come up with the poster to shout about why it was so great. The problem? There was lots to say. The general rule for an A-Board poster is to write no more than 8-10 words. So what was the solution? Loads of words in one waffling sentance. But crossed out, revealing the one key message... "Our New Menu is Healthier" with the tag line "Sometimes Less is More". This campaign is the one I am arguably the most proud of.
About Me
Hello there. God gave Federer a racket, Freddie Mercury a microphone and Mr Kipling an exceedingly good cake recipe book. I was given a dictionary. So I'm a copywriter. And words are important to me. In fact they are everything. It's what allows me to keep my Landlord happy, my belly full and my hair nice and shiny. In other words it's how I make my living. So now I want to share my word bank with you. Mum always said sharing was nice. I also know that words are important to you. I'm assuming that's why you're reading this. So my portfolio shows off a few examples of my previous projects. These include work for Availl (a small local Care Agency) who asked me to write their value and mission statements along with all website, brochure and newsletter copy. And Zizzi (one of the UK's largest restaurant chains) who wanted me to write their blog posts, e-newsletter copy, social media updates, posters and adverts. Essentially their chief copywriter. I hope you like what you read. I really really really do. Ps. Please don't steal any of my work...or I'll be angry and kick a table leg...really hard
$ 15 USD/hr
NEW FREELANCER!
