Yomna O.

As Internet Marketing Specialist,My work includes: Paid campaigns, Web analytics and Usability Analysis. In Detail: - Design, implement and manage online marketing programs focusing on building awareness and customer acquisition. -Manage the Paid Search campaigns and budgets using different search engines modules as GooogleAdwords, Yahoo and Microsoft AdCenter. -Understand, optimize and expand our keyword list. -Manage weekly and monthly reporting and tracking, and report metrics appropriately. -Develop and manage metrics and budgets; understand and implement coding schemes for tracking purposes. -Analyze and report program performance; provide results and recommendations for improvement and new programs. - Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation. -Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability. -Propose new marketing program ideas depending on the business case. -Develop ad copy, landing pages, banner creatives and other marketing collateral. - Create feature specification documents for changes to the website and other online projects. -Provide support for other areas of marketing as needed.