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(Essay) Analyzing of a public relations campaign for a product or a service abroad. It should be something like 3.000 words with specific structure.


The written project in CN 3636 will challenge each one of you in analyzing, formulating, executing and implementing a public relations campaign for a product or a service abroad. You are required to select an organization, government project, or company to serve as a case for developing a communication campaign in a foreign market. Please note that your communication campaign must refer only to a foreign market.


The following content is suggested for the individual project. You must, of course, use your own good judgment, also, as the content and material should be presented in a way that is most clear and helpful to the reader/decision maker. Each project must contain the following sections:

(1) Introduction;

(2) Country and Cultural Profiles;

(3) Objectives and Audiences Identification;

(4) Communication strategy and tactics and

(5) Evaluation


You should adhere to the following technical requirements:

It should have a specific structure.

Documentation: APA style; a guide is available at: [url removed, login to view]

Word length: 3000 words (plus or minus 10%, i.e., 2700 to 3300 words); it is compulsory to report the number of words at the end of the paper.

For further information, check the attached file.


Kĩ năng: Phân tích kinh doanh, Kế hoạch kinh doanh

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