Marketing for an online dress-up popstar game
$15-25 AUD / giờ
The business
VP is a 10-year-old dress-up game with a popstar theme. The community engages in forums, blog writing, virtual clothes designing and other online activities. It is mainly used by young adults between the age of 15 to 25.
Aside from becoming a virtual popstar and dressing up your avatar, the concept of virtual clothes collecting has become a big part of the game and has created a fanbase of players that have been with the game since it started in 2012. Collecting virtual clothes drives about 80% of the sales.
The competition
VP has 2 main competitors. One has been around for 2 years (ES) and was created by an ex-VP player. They get a lot of traffic, but the community seems to be too ‘woke’, very young and the forums contain a lot of online attacks and bitching.
The other one (GS) was huge and very popular even before VP started but stopped about 6 years ago only to make a come-back last month. Many of our players felt nostalgic about GS and desperately waited for its return. Many have opened an account with GS, some of them realised that GS is not what they expected and returned to VP, others stayed away, and a third group is active on both VP and GS (and possibly even ES).
Because VP’s base has been with the site for many years, the current community has ‘grown up’ and are no longer the 13 to 16 year olds that appear to be the main players on ES and GS. VP’s community might now be averaging 18 to 24 year olds with some even older.
GS and ES’s moderators heavily sanction people when adult language is used while VP tends to be more relaxed. Our community appreciates the more mature people on our site, that we are more relaxed about certain topics and language and have a less ‘woke’ culture than our competitors.
My personal view is that targeting the GS and ES audience, and letting them know that VP caters for a more mature audience, has nicer dresses, is more open minded and encourages freedom of speech … might be an approach.
Sales and traffic
Sales and traffic have been declining since the end of the Covid lock-downs and given the return of GS, traffic, especially on the English site, has dropped even more. We feel marketing is needed to not only boost traffic and sales, but to prevent VP from dying.
Social media and Google
VP has volunteers who run the social media accounts like Facebook, Twitter, Instagram and Tiktok. However, a lot of the players want to stay anonymous and have not linked their actual social media accounts with ours.
What we need and expect?
So far no marketing has been done o attract players and new players arrive via word-of-mouth which created new members on a daily basis. But lately, more players are leaving and there is less and less traffic and sales.
Obviously, we need to boost traffic and sales but are not sure how. We would like to understand from you how you see it, what kind of approach you feel might be best and what you think it might cost.
We also like to understand how we can quantify or qualify success.
We understand that you might need more information, so please let us know what you need to make a proposal. The person with the proposal that makes the most sense will get the job.
ID dự án: #35844962
Về dự án
Được trao cho:
Hello! My name is Carlos, I am a Digital Marketer. Let me start with... You're not wrong to target the GS and ES audience, it might be a good idea, but you can't stop there. Where do your big clients come from? Socia Thêm
34 freelancer chào giá trung bình $21/giờ cho công việc này
I must say in order to increase the traffic from 12 to 18 which is not there now. you have to create some strategies which only target them and make them attract towards them we can discuss more in details when you g Thêm
Hello there, I am expert in digital marketing. I have 5+ years experience in digital marketing. I can help you to set up, Optimise and manage your Ad campaigns perfectly. I will increase your ROI and help you increase Thêm
Hello, “Your project description got my attention, so I read it carefully, you need a marketing manager, I am 100% confident I can assist you to promote your popstar game on Facebook, Instagram and other social media p Thêm
Hello Greetings, Hope this message finds you well, We are a team of digital marketing experts with over 10+ years of experience in the field. We are dedicated to offering all encompassing digital marketing services c Thêm
Hello there, I have seen your job post and requirements I am ready to work on your given requirements, Lets have a quick discussion so that we can move forward. Kindly response my bid I will share you my past Design Thêm
Dear Hiring Manager, I hope you are in good health condition. First, I would like to thank you for your generous job post. I have gone through your job posting for a “Virtual Assistant” and found out that you are lo Thêm
okay i can do it this work and ihave web site to do like this work okay i can do it this work and ihave web site to do like this work
Need to understand your current SEO (keywords, Google ads, analytics), Social media analytics, and any social ads. A website link to all your competitors, will allow for a more comprehensive marketing strategy to be c Thêm
hello, i have an experience do project like this. i love to do poster. i can give more idea and can imagine to do anything. thank you
Marketing for an online dress-up popstar game Hi Good afternoon Etienne B., I am PhD and have 12 years of research and writing experience. I have worked on PhD level thesis projects, published papers in peer review Thêm
Hi My name is Sergey Solovyov, I am a representative of Solve Marketing – a marketing agency from Ukraine. I am writing to you because of my interest in your project and our cooperation can be helpful for y Thêm
Hello Project Owner, Greetings! I have 5+ years of experience in digital marketing. I assure you that I will provide quality work on time. Please have a look at the services we provide in Digital Marketing: - Search E Thêm
Hi, Let me introduce me as a hard working data entry professional willing to go that extra mile to achieve the targets set forth. I have excellent English skills and proficiency in E-commerce site navigation. I hope Thêm
