Anuj B.

I have around 5 years of experience working in Digital Analytics with expertise in Google Analytics, Google Tag Manager, I joined this domain for my love of data. I specialize in turning data into useful business insights. I have worked with both B2C and B2B businesses in multiple domains like ecommerce, BFSI, News websites, entertainment clients and helped them set up their analytics properties and tracking in GTM. I have worked extensively with universal analytics tracking, GA4, facebook, twitter, linkedin pixel tracking, customer journey mapping, cross-device user tracking, insight building and tracking e-commerce data via DOM scraping. I worked with a major distributer of fermented beverages in US to set up their Google Analytics, Google Tag manager, GA4 and Google cloud platform data tracking. I have worked with an ecommerce platform in UK to optimize their website conversion rate by 10%. I have worked with blogging clients to set up tracking to their website, define the business KPIs and create dashboards in data studio and tableau for website health reporting. I always think client first and deliver my work with utmost commitment. My motto is "Nothing is impossible to track, no situation is too complex to solve."