Conversion Rate Optimisation - 0.62% to 2.41%
Conversion Optimisation Client Case Study where through the process of Heat Mapping & A/B testing was able to increase the conversion rate from 0.62% to 2.41%.
Giới thiệu
I have 15 years of Digital Marketing experience with hands-on experience managing multiple SEM/PPC and SEO campaigns through strategy, build, deployment and optimisation phases. The budgets ranged from $10k through to $500k per campaign per annum with return on investments ranging from 30% through to over 100%. To improve the effectiveness of your investment in Google AdWords, I also offer the design and deployment of Responsive Landing Pages hosted either on your CMS or on a dedicated URL. With A/B Conversion testing for clients seeking optimum return on multiple landing page options. Having a strong background in eCommerce, I have worked in a variety of CMS including Wordpress, Magento and Hybris so I have solid experience in UX, html, css and javascript. At a glance - * AdWords Strategy * AdWords Keyword Research, Discovery & Expansion * AdWords Optimisation * Google Analytics * Remarketing * Creative Banner Design * Facebook Ads * SEO * Conversion Rate Optimisation
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