Web architecture and copywriting for conferencing business
I worked together with this fast-growing conferencing company to produce a full website architecture brief for their web designer. To write the copy for the website, I collaborated with their leading sales staff to understand their customers' strongest buying motives and their products' most appealing benefits.
Young but experienced advertising copywriter born and based in Sydney, Australia: I write persuasive, succinct and well-structured copy for promotional and direct response projects - equally adept at long and short copy. Highly versatile and commercially aware, I work hard to understand your target audience, product and brand positioning. I'm competitive because I work quickly and reliably to deliver effective copy. Don't put your business at risk with an inexperienced or unprofessional writer. I have experience delivering the following project types: 1. Website copywriting 2. Brand tagline development: I can develop your tagline and key selling message to make your brand's value proposition clear and compelling to customers. 3. Website planning (information architecture): I can work with you to plan and produce a full website brief with a sitemap and detailed wire frames. The result is accurate and efficient implementation of a well thought-out website. 4. Search engine optimisation (SEO): I naturally ensure keyword consistency and density in all web pages I write. I can insert keywords into existing content. I can also produce streams of keyword rich articles or blog posts to ensure your web content is always changing. 5. Online marketing: I can create effective selling ideas for online banner campaigns and write effective text ads. 6. Print advertisements: I can develop creative concepts and strongly-written copy for print magazine and newspaper advertisements. 7. Brochures and flyers: I can write impactful sales and marketing collateral for print and electronic use. 8. E-mail marketing (electronic direct marketing): I can plan and write persuasive EDMs and campaigns to generate the desired response from your database. 9. PR and articles: I can capture your expertise or story and help build your profile through intelligent, engaging articles and press releases for magazines and industry publications. 10. Seminars and presentations: I can structure and write effective presentations aimed at selling, promoting or educating your audience - delivered with a visually-intelligent PowerPoint deck. 11. Sales team and business development collateral: I can develop proposal and presentation templates to optimise, streamline and speed up customer acquisition. For seamless handover and smooth implementation, all projects come with wire frames and clear instructions for your graphic designer and/or web developer. I'm online 7 days a week and can work with you via e-mail, phone (landline and mobile) or Skype chat/calls.