How to hire a market research firm in scotlandcông việc

We are a social media marketing agency, and we are looking for a skilled professional to promote our services specifically to car dealerships located in the state of Florida. The candidate must have previous experience in this field and have represented marketing companies and spoken on their behalf. As a specialist, you will be responsible for developing and implementing effective marketing strategies to attract car dealerships and contract with them through phone calls or direct visits to the showrooms. This position requires excellent communication and negotiation skills to secure contracts. If you have the necessary experience to successfully market our services to car dealerships in Flori...

I need a compelling business plan primarily focused on securing funding. A well-structured marketing strategy should be central to this plan. Key areas for focus: - Thorough Marketing Strategy: A comprehensive plan, including market analysis, segmentation, competitive analysis, and marketing mix strategies. - Insightful Yearly Projections: An outlook on expected financial performance with yearly projections is crucial. Ideal skills: - Strong understanding of business and financial planning - Proven market analysis capabilities - Proficient in creating realistic, attractive financial projections

I am in need of a comprehensive business plan for a small business, with an annual revenue of less than $1 million. I am looking for a reliable freelancer who can draw on their experience to develop a clear and effective business plan that can outline the path for future success. The plan should consider all aspects of the business, including financials, operational goals, strategies, and market analysis. The right freelancer for this job will have an eye for detail and the expertise required to develop an actionable, comprehensive business plan.

I need a detailed business plan that focuses on securing funding for my Food and Beverage business in its growth phase. Ideal Skills: - Proven experience in drafting successful business plans for the Food and Beverage industry - Understanding of the funding process and requirements - Strong financial modeling and forecasting skills - Familiarity with the growth phase of a business The business plan should: - Clearly articulate the value proposition of my business - Demonstrate a deep understanding of the Food and Beverage industry trends and competition - Include comprehensive market research and analysis - Provide a detailed and realistic financial forecast - Be geared towards securing funding from potential investors or financial...

I'm seeking an expert writer to craft a cogent research paper concerning a deep learning model for IoT intrusion detection, with a core focus on network traffic monitoring. This work should be comprehensive, encompassing both theoretical foundation and practical applications of deep learning in securing an IoT network. Ideal Skills and Experience: - Deep learning methodologies - Familiarity with IoT and intrusion detection systems - Strong understanding of network traffic monitoring - Proficient in academic research and scientific writing. I have the code ready and literature review you can use this is the requirement: Abstract Introduction: Problem Statement, Solution, Objectives • Background Review and Related Work ...

I'm looking for an expert in SEO and digital/social media who will be responsible for boosting my search engine rankings and enhancing engagement on social media platforms with a focus on LinkedIn, fiverr, upwork and freelancer. My target audience includes web business professionals, companies, and freelancers. Ideal skills and expertise required: - Proven experience in SEO and social media management - Knowledge of LinkedIn marketing and engagement strategies - Understanding of young professionals and freelance market - Capability to increase engagement and improve rankings The project will be on a monthly retainer basis. Your proposal should detail your plans and strategies for boosting SEO and social media engagement.

We seek a professional data entry specialist to assist us with the input of software-generated random text data into our system. Responsibilities will include but are not limited to: - Accurately inputting large volumes of text data, ensuring quality and consistency. - Prompt completion of tasks according to set deadlines. The ideal candidate for this position would possess the following skills and experience: - Excellent attention to detail and accuracy. - Significant experience in data entry tasks. - Demonstrated proficiency with computer systems and software. - Time management skills for efficient completion of tasks. Please note that all of the required text data will be generated by our software, no research will be necessary. We lo...

I'm in need of an expert opinion letter for an EB2 NIW petition. The letter is to be addressed to an individual and should focus on the following: - **Purpose**: The primary function of the letter is to support an EB2 NIW (National Interest Waiver) petition. - **Content**: The letter should be comprehensive, well-researched, and expertly written with a focus on the specific requirements for the EB2 NIW application. - **Relevance**: The content of the letter should be directly related to the applicant's field of expertise and serve to demonstrate their significant contributions to the field. Ideal skills and experience for this project include: - **Legal Writing**: A solid understanding of the legal requirements for...

I'm in need of a compelling, professional animated video to serve as an explainer. This video should have a How-to guide format, providing clear, concise and engaging directions on a particular topic. Key Details: - Purpose: The video will primarily serve as an explainer for a specific process or concept. - Message: The focus should be on delivering a step-by-step guide for the target audience to follow. - Audience: The video is designed for professionals, so the tone and content should be suited to this demographic. Your Skills: - Prior experience in creating explanatory animated videos is required. - A deep understanding of how-to guide formats and the ability to ...

I'm looking for a supplier who can provide me with premium, genuinely sourced spring water from Thailand. The water must meet the highest quality standards and be bottled in specific packaging. Key Requirements: - The water must be genuinely sourced from a valley well or mountains, as I need a premium, authentic product. - I need two different packaging sizes: 600mlx24 and 1.5Lx6. - The water should be naturally rich in minerals, embodying the essence of pure spring water. Skills & Experience: - Experience with sourcing and importing premium bottled water. - Familiarity with the mineral water industry and quality standards. - Strong communication skills to negotiate with suppliers and ensure quality control. - Knowledge of the Thai ...

I am looking for a seasoned PowerPoint designer who can create a slideshow that focuses on emphasising our company's Unique Selling Proposition (USP). The presentation should be tailored towards a sales pitch, seeking to convince and convert potential clients or stakeholders by vividly showcasing what sets our company and its products/services apart in the market. Key project details are as follows: • PowerPoint Design: The PowerPoint design should be strikingly professional, but also intuitive and easy to follow. • Illustrations: The project requires detailed and realistic illustrations. These must accurately represent the company's USP and should help to engage the audience effectively. • Key Message: The...

...seeking a Digital Marketing Expert who can help my restaurant and catering business to increase brand awareness, drive website traffic, and generate leads. The ideal candidate should be able to: - Implement strategies to increase brand awareness, drive website traffic and generate leads - Maintain a strong presence across all relevant social media platforms such as TikTok, Snapchat, and more - Drive traffic to the restaurant during peak hours, ensuring high visibility - Promote new dishes and offers effectively - Penetrate the business market for business luncheons, breakfasts, and other corporate events - Target local residents, tourists, visitors, and corporate clients (banks, companies, hospitals, clinics, schools, etc.) My budget fo...

Introduction: The decision to embark on a venture in agricultural pest control in India arises from a profound understanding of the critical need to address this issue in the country's agricultural industry. Agriculture in India faces constant challenges due to pest infestations threatening food security and crop sustainability. I firmly believe that establishing a business focused on providing effective and sustainable pest control solutions in agriculture is not only a lucrative opportunity but also a significant contribution to the well-being of the farming community and the country's economic development. Market Development and Expansion Strategies: The business of agri...

I'm seeking a proficient researcher to assist me in developing a comprehensive research paper on the impact of digital communication on society. The ideal candidate should have a background in communication studies, digital media, or a related field. The paper will focus on analyzing the various ways in which digital communication has shaped and influenced society. Key Responsibilities: - Conducting in-depth research on the topic of digital communication - Analyzing and interpreting relevant data - Writing a well-structured research paper with a clear argument - Ensuring that all sources are properly cited Ideal Skills: - Strong academic writing skills - Experience in communica...

We are a fashion brand. Looking to hire a instagram influencer who can make reels with our fashion products and help us to boost our website traffic and sales.

I'm in the market for an experienced website designer. Specifically, I need assistance crafting a tablet-based digital menu for my restaurant. This menu should incorporate the following features: - Clear and appealing visuals of dishes - Detailed dietary information of each dish - Capability for users to add and view reviews The ideal freelancer for this project would have proficiency in web design and a strong understanding of UX for dining applications. Experience designing similar digital menus is a huge plus.

I'm seeking a creative designer to bring my vision to life for a line of high-quality handbags targeted for women. We'll be focusing on designing four types of bags: clutch, tote, crossbody, and shoulder bags. We aim to encapsulate a 'Classic & Elegant' style into our designs. Ideal skills and experiences for the job: • Expertise in handbag design • Understanding of women's fashion trends • Ability to design with elegance and sophistication • Close attention to material and color choices The successful freelancer will be someone who can produce designs that blend functionality and aesthetics, resonating with our target market. Candidates with prior work in the &...

I am seeking a professional capable of setting up and managing Google Search Ads with the goal of boosting product sales. The ideal freelancer will have experience in: - Google Ads: Expertise in setting up and managing ad campaigns on Google Search. - Conversion Optimization: Proven record of increasing sales through Google Ads. - Keyword Targeting: Ability to refine and optimize existing keyword lists. - Market Research: Understanding of the market and the ability to suggest additional keywords for better results. Prior experience in e-commerce or similar product-focused sectors will be considered an advantage. The successful candidate will be expected to collaborate closely with me and provide regular reports on the ...

I'm looking for an individual with a solid understanding of the stock market and knowledge of famous investors. This project involves creating informative and aesthetically pleasing PDF summaries of notable investors and their successful investment strategies. Key Points: - Concentrate on the investment strategies of famous investors - Notable investors' strategies to be covered: Warren Buffett, George Soros, Ray Dalio, Bill Ackmann and others. - Do not include biographical information or historical performance Ideal Skills and Competencies: - Knowledge of stock market investment - Familiarity with notable investors and their strategies - Proficient in creating attractive, informative PDF presentations - Strong research abilities ...

...currently working on a business that's in its established phase and thriving. My primary goal is moving forward: to strengthen my business operations, specifically emphasizing our marketing strategies. To achieve this, I'm seeking a business plan expert who can understand the intricacies of my business and supplement our growth journey. Your familiarity with business mechanics should align with these focal points: Key Responsibilities: - Meticulous research and sound understanding of our current market position. - Building a comprehensive marketing-oriented business plan. Ideal Fit: - Proven experience in crafting business plans, ideally for established businesses. - Strong background in Marketing Str...

I am looking for a professional with strong skills in LaTeX and experience in academic writing, particularly in the field of Science and Technology. The task involves creating a comprehensive LaTeX report based on detailed academic research. Key Responsibilities: • Comprehensive review of the given research data • Converting the researched data into a LaTeX report • Detailed statistical analysis of the data • High-quality academic writing and presentation Ideal Skills: • Proficiency in LaTeX • Experience in academic writing in the field of Science and Technology • Strong statistical analysis capabilities • Excellent research skills This role is perfect for ...

I'm seeking talented apparel designers, particularly those with experience in men's casual clothing lines, who are interested in a long-term partnership. Key Requirements: - I am primarily focusing on men's clothing, so designers with experience and understanding of men's fashion are highly preferred. - Designers with a strong background in casual wear are ideal for this project. Ideal Skills: - Proven experience in designing and launching successful clothing lines, particularly for men. - A keen eye for trends and understanding of the market for casual wear. This partnership is not just a one-time project; I'm looking for a design partner who can help me grow my business. Please include yo...

As a forward-thinking service provider, I am expanding my offering to include Google Ads Management for my growing client base, currently centred around local businesses. I am seeking a proactive and seasoned professional to play a central role in this development. The successful candidate should proficiently handle: - Keyword research and analysis, utilising industry and local trends - Ad copywriting and testing, ensuring impactful and engaging content - Campaign optimization, using data-driven insights to maximize results Previous experience managing Google Ads campaigns is imperative, but experience specifically within the context of local businesses will be particularly advantageous. I am looking for someone who can joi...

I urgently need help with generating exclusive leads of anime figure shops, particularly focusing on stores that offer high standard stat...with generating exclusive leads of anime figure shops, particularly focusing on stores that offer high standard statues. This involves international research primarily in Europe, North America, and Asia. Key Deliverables: - Accurate shop name and location - Reliable contact details (email and phone) - Detailed list of product selection and availability Ideal Skills: - Expertise in market research and lead generation - Familiarity with the anime figure industry - Exceptional attention to detail With an immediate requirement for this project, I need a go-getter who can deliver results quickly. Previous ...

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...scriptwriter to create engaging and relatable scripts for my YouTube and other social media platforms. Initially we will start with 1 short introduction video script and 1 8-12 minute video script. If this is a good match this will lead to 1 to 2 scripts per week for the foreseeable future. Key Requirements: - You should have prior experience in scriptwriting, particularly for social media content. - An understanding of creating scripts that are both entertaining and informative. - Ability to write in a funny and lighthearted manner. - Strong creativity and originality in scriptwriting will be highly appreciated. - Research destinations, cultural practices, and travel trends to incorporate into scripts. - Writ...

I am currently selling on eBay, Etsy and my own website. I am looking for a freelancer experienced in both eBay and Etsy, as well as eCommerce website management to assist me mainly with product listing and optimization. An expected scope of work is: - Creating optimized product listings to enhance product visibility - Monitoring and updating listings based on trends or demands - Applying SEO best practices for eCommerce to increase organic traffic. The freelancer must have a background in managing and listing Clothing and Accessories. A broad knowledge of these categories is advantageous as we aim to increase our market share in this sector.

I'm in need of a capable freelancer who can handle a mix of research and administrative tasks. Specifically, I'll need support in the following areas: - **Research:** - Conducting market trend analysis to help me stay updated with the latest developments in my industry. - Performing competitor analysis to help me understand and respond effectively to our competitive landscape. - **Administrative Tasks:** - You'll be required to support me with a variety of administrative tasks. The specifics will be shared with you during our interaction. Ideally, I'm looking for someone who is organized, detail-oriented, and skilled in both research and administrative t...

I'm looking for an expert to develop a Bollinger Band Contraction Screener for Nifty 500 stocks. The screener should: - Analyze daily data from the last year. - Prioritize contraction/expansion patterns in Bollinger Band. Ideal candidate would be someone with relevant experience in financial market analysis tools, specifically in Bollinger Band analysis.

For this project, I am seeking a skilled market researcher to study the purchasing habits within the consumer market, specifically pertaining to gardening and pressure washing services. Here is what the job would entail: - Conduct comprehensive research on current consumer purchasing habits for gardening and pressure washing services. - I will provide target market locations and services I want to offer - Provide detailed reports and suggestions based on the findings, to help in business decision making process. The ideal freelancer for this job would have: - Prior experience in market research, particularly within the consumer market. - Understanding how to use Google maps...

I'm looking for a skilled and experienced individual to help me manage my short-term rental property on VRBO, Expedia, Agoda, Trip Advisor and This will involve: - Posting and updating the property on VRBO to ensure it's kept current and appealing to potential guests. - Implementing a custom booking system with calendar synchronization, to help streamline the booking process. - Integrating a PayPal payment gateway for a smooth and secure payment process. The ideal candidate should have: - Prior experience with property management on VRBO. - Strong knowledge in setting up and managing booking systems, preferably with calendar sync features. - Proficiency in integrating PayPal payment gateways. - Excellent ...

I am seeking a highly-skilled professional to fill a business development role in my company. This individual should be well versed with generating leads for international sales in the USA, Europe, and the Gulf region. Key responsibilities and skills include: Market Research and Analysis: Scrape data from google, Instagram, linkedin and other platforms for my digital marketing and Web development agency and sending them mail campaigns and book meetings for the company. Developing and implementing strategic plans to penetrate new markets, enter new territories, and drive sustainable growth in international sale. We need at least 1-2 meetings a day Experienced candidates with a solid understanding of intern...

I'm seeking an expert in lead generation, with a specific focus on the B2B sector within the manufacturing industry. Key responsibilities and requirements include: - Generate high-quality B2B leads within the local manufacturing industry Requirements: - Proven experience in B2B lead generation, specifically in the manufacturing industry - Excellent knowledge and understanding of the local market - Ability to use lead generation tools and strategies effectively This role may expand to national and international markets in the future, so experience in these areas would be highly beneficial. Your main focus for now will be on local markets. The ideal candidate for this job possess the following skills: - Strong com...

I'm in need of a skilled designer to create a professional and corporate style company profile. The intended purpose of this profile is marketing and promotion. Key specifics include: - Design Style: Must reflect a professional and corporate aesthetic that accurately communicates our branding. - Content: I will provide both text and images that should be strategically incorporated into the design. - Ideal Skills: A successful candidate will have extensive experience in corporate marketing and design. Familiarity with strategic layout for promotion is critical. Your task is to synthesize these elements into a cohesive and engaging profile to help attract potential clients and investors. A firm grasp...

I'm in need of a designer who can create a visually appealing design for a stainless steel water bottle will be used by nurses. The look should be bright and colorful, suiting the bottle for everyday use. Key Requirements: - Design for everyday use: The design should be vibrant and visually striking, perfect for everyday use. It should be able to stand out and add a touch of fun to daily activities. - Stainless Steel Material: The water bottle will be made of stainless steel, so the design should be suitable for this material. It should be able to be applied to the steel surface without any issues. - Bright and Colorful: The style of design I'm looking for is bright and colorful. The aim is for the design to ...

I'm in need of a skilled writer to rewrite a 3-page survey statistics result document as a part of research paper. The goal is to give the content a fresh perspective and engage readers with clear, professional writing. Key Aspects to Address: - Enhance Organization: The current report lacks a clear structure and needs to be reorganized for coherence. - Improve Flow: The flow of information should be revised for better readability and understanding. - Maintain Professionalism: The rewritten content must maintain a professional tone and style, suitable for a survey report. Ideal Freelancer: - Proficient in English: A strong command of English language is essential to...

I'm seeking a skilled financial modelling salesperson to help me find clients based out of US/UK/Europe who are looking for candidates who can create advanced financial models with the aim of improving their financial forecasting, investment analysis, and risk assessment. Your responsibilities will include: A) Finding clients who are looking to outsource their financial modelling work. B) coordinating and setting up meeting with prospect who are interested in the above work. Ideal candidates will possess a strong background in financial modelling, exceptional communication skills, and a proven track record in sales. Experience with company financial statements, market research data, and historical sales da...

I'm in the process of launching a new clothing line and need a fresh, modern logo to represent my brand. Key Requirements: - Modern Design: I'm looking for a logo that embodies a modern aesthetic, in line with current trends. - Color Scheme: The logo should primarily use black, white and red, with a clean and bold look. - Creative Freedom: I'm open to suggestions regarding the symbols or icons to include in the logo. I'm seeking a designer with a young and fresh taste who can bring originality to the project. -Should have crystal, flashy work in the fonts Ideal Skills: - Prior Experience: I prefer a designer with a proven track record, particularly ...

I'm in the process of launching a new clothing line and need a fresh, modern logo to represent my brand. Key Requirements: - Modern Design: I'm looking for a logo that embodies a modern aesthetic, in line with current trends. - Color Scheme: The logo should primarily use black, white and red, with a clean and bold look. - Creative Freedom: I'm open to suggestions regarding the symbols or icons to include in the logo. I'm seeking a designer with a young and fresh taste who can bring originality to the project. -Should have crystal, flashy work in the fonts Ideal Skills: - Prior Experience: I prefer a designer with a proven track record, particularly ...

I am in need of a talented ghostwriter who can craft 20 pages of self-help content, tailored particularly for a young adult audience. I have the most of the content just need it do have a bit more personality to it. Can’t be copied from CHATGPT Key Points: - The genre is Self-help, so the ideal candidate should have a good understanding of this genre and how to present information in a clear, engaging, and motivating manner. - It's crucial that the writing style is conversational and engaging. This is to ensure that the book is easy to read and will resonate well with the young adult demographic. - You should be able to deliver 20 pages of high-quality content within a reasonabl...

I'm looking for an experienced writer to create high-quality, in-depth articles on various technology topics. Key Requirements: - The articles should be above 1500 words, ensuring a comprehensive coverage of the subject matter. - Written in an informative and educational style to enlighten readers and keep them engaged. Ideal Skills and Experience: - Proven track record in creating long-form content, particularly within the technology niche. - Exceptional writing skills, with the ability to simplify complex topics for a wider audience. - Strong research capabilities to ensure the accuracy and relevance of the content. - A good understanding of SEO principles and how to incorporate them int...

I am looki...marketer who can help in gaining 400 targeted subscribers for my Entertainment YouTube channel, and increase viewer engagement from the Indian audience. Responsibilities: - Tale a look at my video () and device strategic methods to increase subscribers from India Skills Required: - Solid understanding of YouTube's algorithm and trend-catching techniques - Proven experience in social media marketing, particularly in the Indian market - Knowledge of Entertainment sector on YouTube Experience with successful social media promotion campaigns is essential. Please provide past work examples that demonstrate your ability to attract a specific audience. Your contribution will significantly help to increase my ch...

I'm in need of a skilled video editor, highly conversant with the latest trends and transitions, to produce engaging videos for my Instagram account. The primary aim of these videos is to market my product or service. Key Requirements: • Proven experience in editing social media videos, preferably Instagram. • Strong understanding of latest video editing techniques and trends. • Possess creativity and a strong keen eye for aesthetics and details. • Familiarity with Instagram's algorithm and viewer engagement strategies. • Must be able to deliver on tight deadlines. Your main task will be transforming raw video footage into a final product ready for Instagram. Successful freelancers will n...

...dem Ethereum-Netzwerk basiert. Zielgruppe: Krypto-Enthusiasten, DeFi-Nutzer, Entwickler und Investoren, die die Vorteile dezentraler Finanzprodukte nutzen möchten. 2. Börsenmodell Dezentralisierung: Die Börse sollte vollständig auf Smart Contracts basieren, um den Handel ohne Vermittler zu ermöglichen. Kernfunktionalitäten: Direkter Handel von ERC-20-Token, Liquiditätspools, automatisierte Market Maker (AMM), Staking und Yield Farming. 3. Technische Infrastruktur Ethereum-Netzwerk: Nutzen Sie das Ethereum-Netzwerk für Smart Contracts und Transaktionen. Smart Contracts: Entwickeln Sie robuste und sichere Smart Contracts, die den Handel, Liquiditätspools, Gebührenverteilung und Staking ermöglichen. Interoperabilitä...

...need proficient copywriters to produce blog posts centered around the topic of Business. Here's what you need to know: - The content will focus on various business topics - latest trends, in-depth analysis, strategy discussions, market news, and more. - Each blog post should exceed 1000 words, with well-researched facts and data to support arguments or points presented. - I'm looking for compelling language that would engage readers, encourage sharing, and drive conversation. The ideal candidate will have: - Demonstrable experience in copywriting, specifically blog posts. - Strong knowledge and understanding of the business industry. - Excellent research skills to support writing. - Exceptional attention to deta...

Are you a creative and strategic marketing professional looking for an exciting opportunity to drive the growth of a premier chauffeur service company? Look no further! We are seeking a dynamic Marketing Manager to spearhead our marketing initiatives and propel our brand to new heights. *About Us* We are a leading chauffeur service company, dedicated to providing luxury transportation solutions to our esteemed clients. With a commitment to excellence and a passion for unparalleled service, we have built a reputation for reliability, professionalism, and sophistication. *The Role* As our Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies ...

I'm in search of a thorough and detail-oriented freelancer to assist me in creating a comprehensive 7-slide PowerPoint presentation on the topic of safety and security as a service experience within the Jaguar Land Rover and comparison with automotive industry . The focus will be on both physical and digital security aspects, as well as the evolving concept of a car as a service experience. Please see the subject below: ———- PowerPoint presentation file needed with 6-7 slides (10 mins presentation) for the research topic below for automotive industry about Jaguar Land Rover: Jaguar Land Rover are accelerating their digital services product strategy into delivering truly connecting experiences (ser...

I require an all-encompassing research report of a country and its indicator. I do have some obiectives in mind for this report, a very good mark, thus your unique interpretation and direction is most valuable. Please let me know, I have everything, the structure and an example of a report from our teacher. Ideally, I'm seeking someone with: - Excellent business acumen and understanding of the industry - Enthusiasm for economic data analysis - Solid grasp on conducting both primary and secondary research - Strong report writing skills, with the ability to provide insightful analysis. This task has a vast scope so you'll need the ability to discern and extract the most relevant and impactful information. Taking this ...

I'm looking for a skilled professional who can help me in researching and compiling a collection of vintage sport advertisements from the 1950s to 1970s. Key Requirements: - Researching and identifying the most iconic and interesting sport-related advertisements from this period. - Compiling and categorizing the images in a clean and organized manner. Please note that the focus should be on the following industries: - Sports - especially sport-specific brands and events. I'm looking for a freelancer who has a good eye for design and a keen interest in vintage advertising and sports. The ideal candidate should have: - Proven experience in image research, particularly in his...

Presentation Format 1. Critically evaluate the position of an organisation in its current market. 2. Critically analyse the effects of existing plans on an organisation. 3. Critically explore the relationship between, corporate, business and operational strategies. 4. Apply strategic models and tools to develop strategic options for an organisation. 5. Evaluate strategic options for an organisation. 6. Present a SWOT table (or equivalent) and critically evaluate the organisations current strategic position With Presentation speaker notes Word document Format Report 1. Critically evaluate the relationship between the organisation’s, corporate, business and operational strategies. 2. Apply strategic models and tools to recommend strategic opt...