Copy content flashcông việc

...design updates, functionality improvements, and content refreshing. 1. Design Changes: - Logo and Branding: The task involves updating our existing logo and brand elements to create a more modern and dynamic look. 2. Functionality improvements: - Site Search Feature: We are looking to enhance our website's search function to provide a more intuitive and smooth experience to our users. 3. Content Updates: - Your role will involve refreshing our web content to align better with our revamped branding, ensuring clarity, engagement, and improved SEO. An ideal candidate should have solid expertise in PHP development with a proven track record in bringing design innovations, enhancing user-focused features, and updating web content. Efficient a...

I am on the hunt for a creative and enthusiastic TikTok Content Coordinator. My aim is to post daily content primarily intended for young professionals (18 to 40). Key Responsibilities: 1. TikTok Expertise: In-depth knowledge of TikTok's platform, trends, algorithms, and best practices. 2. Previous experience in social media management or content creation, with a focus on TikTok. 3. A portfolio of successful TikTok videos with a track record of high engagement and virality. 4. Experience using TikTok analytics tools to track performance metrics and optimize content strategy. Ideal Skills and Experience: - Experience in content creation and social media platforms, especially TikTok. - Understanding of the TikTok algorithm is an advantage. Your rol...

I'm seeking a talented designer to create an engaging and compelling A+ content for my SAT book on Amazon KDP.

I have a PDF document that needs textual modifications. The language of the PDF is English and i need it on German. I Require: - Ability to understand and modify texts in English and German. - Familiarity with PDF editing tools. - Attention to detail to ensure that no mistakes are made during the editing process. - DONT MAKE IT 1 to 1 the same, use a little bit a other Design!!!!!! Having prior experience in PDF editing, especially in German, is preferred. I'm looking forward to your proposals.

...digital marketer who can help me with search engine optimization (SEO) and content marketing for my brand. The ideal candidate will also have experience with social media advertising, particularly on Facebook, Instagram, and WhatsApp. Key Responsibilities: - Implement on-page and off-page SEO strategies to increase website traffic and improve search engine rankings - Develop and execute a content marketing plan focused on generating leads and improving brand awareness - Utilize social media advertising to create engaging campaigns across Facebook, Instagram, and WhatsApp The successful candidate will have a proven track record of growing website traffic, generating leads, and boosting brand awareness through SEO, content marketing, and social media advertising. A...

I'm seeking a knowledgeable course writer with expertise in real estate risk management. Given that this course is intended for those at an intermediate level, it should go beyond...Ensure material is easily understandable for intermediate level learners - Consistently give examples of market risk scenarios in real estate based on class you have taken and information you have learned. -You must take the entire 3 hour course to really learn the material to copy and not plagiarize to create my own material but have to research and do course to become expert. Ideal Experience/Skills: - Subject matter expertise in real estate market risk - Previous experience in course development or educational content creation - Keen understanding of intermediate learning principles an...

I'm experiencing a series of issues on my website that are affecting its performance and user experience. • First, there are broken links and slow ...affecting its performance and user experience. • First, there are broken links and slow loading speeds that need to be addressed. • Second, I'm encountering various errors. These manifest as error messages, broken functionality, and incorrect display of content. • The majority of these problems are concentrated on the homepage. The ideal freelancer for this project will have strong experience in website troubleshooting and performance optimization. An expert understanding of how to identify and rectify broken functionality and content display issues is needed. As well, knowledge in improving...

...Key Tasks: - Create an online marketing strategy - Create website content including revampings copy for the existing site and any new pages - SEO - Develop and Manage our LinkedIn account - Develop a sales funnel - Develop an engaging content calendar - Create and post relevant, industry-specific content - Monitor and respond to comments and messages - Collaborate with the team to align messages and strategies across platforms - Create and monitor LinkedIn and/ or Google Ads promotions Experience in B2B Marketing, especially on LinkedIn, is a significant plus. The ideal candidate should be able to demonstrate strong communication skills and experience in managing social media marketing for businesses. A background in content creation and audience eng...

... I'm looking for an experienced content creator to develop engaging video and photo content for my new startup. This content will be vital for our brand's online presence and to explain our services to potential customers. Key Requirements: - Creation of both video and photo content - Primary goal: to effectively explain and showcase our products - You'll need to create videos of actors reviewing and explaining our services - You’ll need to have good content ideas to create Ideal Skills: - Strong portfolio of video and photo content creation - Experience in producing content for startups - Ability to write engaging scripts for actors - Proficiency in video and photo editing software Please provide examples of your...

I'm in need of a skilled Facade Engineer to create shop drawings for a commercial building's facade. These drawings must adhere to the local building codes in our area. Key requirements include: - Proficiency in creating shop drawings for aluminum facades - Deep understanding of local building codes - Excellent communication skills to ensure the drawings ar...creating shop drawings for aluminum facades - Deep understanding of local building codes - Excellent communication skills to ensure the drawings are compliant with our specific requirements Ideal candidates will have experience in this field and a proven track record of delivering high-quality, code-compliant shop drawings. Please include relevant examples of previous work in your bid. Attached is a copy of a com...

I'm looking for a ...craft high-converting content for my website, which is aimed at selling services. The content needs to appeal to a broad audience inclusive of all demographics. Key Responsibilities: - Develop engaging and persuasive website content that effectively communicates the benefits of our services - Ensure the content is SEO-friendly and aids in our website's visibility - Implement a design that enhances the user experience and promotes conversions Skills & Expertise: - Proven experience in copywriting and web content creation - Strong understanding of SEO and how to incorporate it into content - Web design experience preferred - Ability to create content that resonates with a wide range of audience profiles - A...

I'm looking for a comprehensive and professional copywriting service for my project. The primary purpose is to create informative content on a specific topic, the details of which will be shared with the chosen freelancer. The perfect candidate for this job would have: - A knack for creating engaging and informative copy - A strong background in research to ensure all details are accurate and up-to-date - Patience and dedication, as there isn't a strict deadline on this project Please approach this project with enthusiasm and curiosity, as this is about producing quality work rather than meeting a strict deadline. Your ability to understand the subject matter and bring it to life with your words is crucial for this task.

I'm seeking a freelancer who can help with a data analysis project, translating numerical data from one sheet to another. - The main task for this project is copy texting, involving the transfer of numerical data. The ultimate goal is to enhance data analysis. This will require a high level of accuracy and attention to detail. - The results of the data analysis should be presented in the form of charts and graphs. Thus, experience with data visualization would be a great asset for this project. - The primary data type that you will be working with is numerical. Your understanding of numerical data and how to interpret it will be crucial for the success of this project.

Create a relational database for the following data in a single tables with parts store. You may use alphanumeric to represent store and use surrogate key as primary key. Bring a hard copy in class and answer two quires in class. (points Project creation 20 + two query 20) 1. Vendor 1: Low Hardware, 1200 Harding st, Pine Bluff, AR 71602, Phone 870-535-1000 Supplies screw Size Steel Size Unit Price QTY Stainless Steel QTY Unit Price 6-32 Yes ½” .02 300 Yes 100 .04 6-12 Yes 3/4” .03 300 Yes 200 .06 6-32 Yes 1” .04 400 Yes 200 .08 6-32 Yes 1 ¼” .05 300 No 0 .10 6-32 Yes 1 ½” .06 500 Yes 20 .12 8-32 Yes ½” .04 300 Yes 200 .08 8-32 Yes ½” .05 400 Yes 100 .10 8-32 Yes ¾” ...

I am looking for a knowledgeable and experienced WIX professional to assist with following tasks on my website: - Insertion of text and images on 1-5 pages - Creating a pop-up that appears upon clicking These two tasks are vital for the smooth functioning and improved user experience on my WIX site. Ideal Candidate will have: - Prior demonstrable experience with working on WIX platform - Understanding of creating effective, non-disruptive pop-ups - Excellent grasp on placement and formatting of text and images for optimal UX Looking forward to your interest and proposals.

This project is open only to individuals. Agencies need not apply. Freelancers with no rating need not apply. Generic copy-paste responses will be marked as spam. Your past freelance feedback should clearly show that you have completed similar tasks. I require a specialist in web scraping to extract the body text from articles on Google News. The information will be earmarked for natural language processing, hence, accuracy of extraction and correct formatting into an excel file is of utmost importance. Key responsibilities and skills: - Experience in web scraping, specifically from news websites. - Knowledge of creating Python or PHP scraping scripts or using API. - Ability to deliver results fast, as the project needs to be completed ASAP. Please note that the sole requiremen...

...need of a professional who can help refine my 5,000-10,000 word ebook for adults. The ideal candidate will be able to perform both content editing and proofreading. Key requirements: - The content needs to be restructured and fine-tuned for clarity and flow. I need help ensuring the overall structure of the book is engaging and logical. - A thorough proofreading pass is required for grammar, spelling, and punctuation. The ebook should be polished to a professional standard. Ideal skills and experience: - Proven experience in content editing and proofreading, particularly for non-fiction books. - Understanding of adult audiences and the ability to tailor content to their needs. - Strong eye for detail to catch and correct errors in the text. - The abilit...

...are only two (she and mom) main characters but other monsters, and faeries, fireflies, etc. Because part of the story occurs in her mind, two distinct "looks" between reality and dream would work. The illustrator should be able to place the copy as well as adhere to specs for KDP and Ingram Spark publishing. I need ready to print 300dpi pdf files and copyright. Timeline is one or two months (to your schedule). Flat rate contract. Not hourly. I have a complete Illustrators Brief but the essence is here. I also have all pages broken out with copy and suggested illustrations marked. The book is entitled Mitzi The Bitsy Fly (And then a subtitle im still working out). Needless to say I hope it becomes popular because I have many other stories for Mitzi to ...

I'm in search of a skilled mark...skilled marketer in social media management and content creation, solely focusing on my Facebook and Instagram platforms. Your task would entail: • Creating and managing engaging content for said social platforms. • Developing blog posts and videos that are relevant, exciting, and valuable for our audience leading to more traffic and larger customer base. Our ideal freelancer has substantial experience in utilizing Facebook and Instagram for marketing purposes. You'll also need proven capabilities as a content creator, specifically in producing blog posts and videos. Demonstrated skills in driving customer engagement through these platforms will also be needed. An understanding of our brand and audience will be es...

I'm seeking a knowledgeable social media expert to focus on enhancing brand awareness on Instagram. - Role: The candidate will be in charge of creating and posting captivating images and videos. - Skills and experience needed: Ideal candidate should have prior experience in social media content creation especially for Instagram with proven track record of increasing brand awareness. - Objective: The primary goal of this marketing campaign on Instagram is to increase brand awareness, so a successful freelancer must be well versed in attracting and retaining attention on this platform. I am excited to see the creative and innovative ways the selected individual will accomplish this for my brand.

Everyday I have to extract some datas from around 100 invoices (PDF files) and copy it to an Excel file. I do it manually (copy/paste), but I need a tool to have it done automatically. These invoices have a consistent format structure, and the fields I need to copy to Excel are always the same. They are informations like: invoice number, date, customer's name, product code, price, etc. All the fields that need to be on Excel are highlighted in color red on the 2 files I'm providing as an example. Any other info not highlighted in red, doesn't need to be on Excel file. The automation process must execute without fail, ensuring that the location of highlighted fields - which are always the same in every file - does not affect the extraction. The only dif...

I'm looking for an experienced Webflow developer to update certain sections of a website. 1. Scroller section with right side image sticky to be created. You may copy and use public webflow templates to acheive this but match colour and font of existing site. 2. Addition of headers and titles in some sections Make sure all work is responsive Please see drive for exact work - Please give exact bid and timeline. Would be great if you can start work now.

I'm looking for a seasoned copywriter to create an engaging online ad targeting college students. The main aim of this ad is to attract potential hires. Key Responsibilities: - Develop persuasive content that appeals directly to the college demographic - Incorporate company messaging, tone and style into the ad copy Skills & Experience: - Proven experience in ad copywriting - Strong understanding of the college market and their behaviors online - Prior work in recruitment advertising will be a major plus Your ultimate goal will be to create an ad that not only stands out but also inspires college students to explore job opportunities with us. Let's make hiring happen!

...that will decide what type of patient we have and what information we will ask for. 2. Print patient information It will print all the patient information using the toString Method 3. Submit a PCR test result It will ask for the patient id and update the pcr test value for that patient. Any regular patient who gets a positive PCR test should be considered a covid19 patient from that moment. (Hint: copy old object data to the new object) a covid19 patient will be discharged if the PCR test result was negative. 4. Do rounds  It will ask you to enter the current temperature for every Covid19 patient.  It will treat all the patients currently admitted to the hospital and print out each patient’s id and what is the recommended treatment 5. Discharge patient It will remove the ...

We are in need of a creative and knowledgeable content writer who can utilize copyright-free AI generated contents based on the following titles topics (see image) We want some content to be edited manually to insert and optimize based on the keywords for each topic. Blog posts and Articles with an advanced comprehension of Business Lending and Finance.

...we receive receipt of email, we tick it and it's recorded with the date and hour that we receive receipt of email, the same way by WhatsApp or by SMS or by telegram or by Viber, when we do it by phone call we teck it when we start call, then we tick it if no answer or if there is an answer and it will be recorded with the date and hour for each task we can put a link to the message that we can copy and the past and send by email by SMS by WhatsApp by telegram or by Viber client page for category C are not the client page for category D and not as client page for category R, some Tasks are not the same, the numbers of Tasks is not the same When we define the client as categories C or D or R the client page change to C page or D page or R page when we receive a receipt from ...

I am seeking a freelancer with proficiency in Adobe Illustrator for a quick project. The task required is the modification of the text content in an existing file. I will provide you with the exact text content that should be included in the file. Key Skills and Experience: - Mastery of Adobe Illustrator - Attention to detail - Experience with text-editing in Illustrator I look forward to your proposals. Let's refresh this design together!

I am seeking a proficient expert with skills in APA 7th edition format for configuring research tables. Even though proficiency in APA 7th edition standards is paramount in this project, having an insightful understanding of data organization and presentation will be appreciated. In this project, efforts will be channe...needed. Desired turnaround time is end of day (11:59 PM CDT; 23:59 UTC-05:00) on Friday, April 19th, 2024 in a Microsoft Word document. An example of table proficiency in APA 7th edition format would be greatly appreciated to inform the Freelancer selection process for this project. Selected Freelancer must be available after initial submission in case document upload/download, text transfer, or copy and paste causes formatting issues that need to be corrected or ...

Hi, So i am here looking for some active participants to work on this task of listing. A test will be taken for the task. It's a one time task and won’t tale much of time. All the required information will be provided. Kindly make sure to ask everything to make things clear and the pay will ne given according to the task. Newbies are preferred. Thanks

Need to copy the design/content from my WordPress site to www.primepointpayments.com. I own both websites and urls. Everything will be the same except the logo and company name within site.

I'm looking for a skilled Twitter Social Media Manager who can help me scale my sports betting account. The ideal candidate should be able to: - Create daily content for the account, including text updates, image-based posts, and video clips. - Manage the account effectively and efficiently, ensuring growth and engagement. - Implement scaling strategies to help grow the account further. Experience in the sports betting niche, as well as knowledge of social media management and content creation are a big plus. The successful candidate will be able to work independently, have a creative and results-driven mindset, and be able to adapt to the fast-paced and dynamic nature of the Twitter platform. Our product is a platform similar to or Bloomberg, but specifically f...

I'm looking for a professional to scrape website content for market research purposes. Key Responsibilities: - Scrape content from specific websites Ideal Candidate: - Experience with web scraping tools - Proficient in data extraction and analysis - Able to deliver a detailed data set suitable for market research The project requires a one-time scrape and the data extracted should be relevant and comprehensive for market research purposes.

I'm looking for someone who can guide me in making specific updates to my website. The changes largely involve the content and text of both my homepage and product descriptions. I would appreciate assistance on: The website is at - Teaching me how to skilfully replace text and adjust images. - Guiding me on how to make my content clear and concise. - Tutoring me on adding SEO-friendly keywords to my content. Ideal freelancers should be proficient in website editing, particularly focused on content and image adjustments. A deep understanding of SEO is crucial, and excellent teaching skills are also paramount. The ultimate goal is to equip me with the skills to perform future updates independently. A friendly and patient approach to coaching is highly appr...

...talented Italian copywriter and author to create informative content for my business website, specifically tailored to engage business professionals. Specializing in crafting compelling narratives, this job requires a high level of fluency in Italian and an understanding of business lexicon. Key Responsibilities: - Generate compelling and coherent website content in Italian - Apply knowledge of business terminology and trends to content creation - Design content to engage our businesses target audience of professionals Skills and Experience: - Proficient in Italian language - Strong copywriting and editing skills - Previous experience writing for a business-oriented audience - Ability to produce clear, concise, engaging content - Awareness of curr...

...includes relevant copy. Your role would involve: - Creating an impactful graphical representation of the selected athlete. - Effectively incorporating provided copy into the design to align with the sports theme. - Finalizing graphics and layouts and preparing them for printing on t-shirts. Skills and Experience: - Proficiency in graphic design software. - Demonstrated experience in creating sharp and entertaining illustrations. - Experience in t-shirt graphics would be a plus. - Excellent communication and interpretive skills to fully understand and align with the project's vision. - Must supply Vector images I would provide reference photos and copy. I need you to put it together. I've attached a reference photo. I want a person drawn in this position ...

...set up and manage a Google Ads campaign aimed at generating leads from business professionals. Key requirements include: - Experience with Google Ads, specifically the Search Network - Proven track record in lead generation from similar target audience - Ability to craft compelling ad copy that resonates with business professionals - Structuring of the campaigns to reach maximum ROI Your work will primarily focus on: - Keyword research and selection to reach our target audience - Create effective ad copy and A/B testing - Regularly monitoring and optimizing the campaign for better results - Providing detailed reports outlining performance and your suggested changes The ideal freelancer will have a deep understanding of lead generation on Google Search, excellent commun...

I need a comp...Formats: I would like the diary to be available both in physical printed form and as a digital application. - Manually Updatable: The diary needs to be designed for manual input by the drivers themselves. This means a user-friendly interface is a must. - Secure and Reliable: The information logged needs to be secure and reliable. This is especially important for the digital version. MUST BE AN IRELAND COPY OF THIS BOOK Ideal Skills: - Experience with creating tracking systems - App development, particularly in the transportation or tracking sector - User interface design for ease of manual input - Knowledge of secure data handling - Print production for physical version Please provide examples of similar projects you've worked on in the past.

As the client, I require the services of a skilled copy typist who can accurately duplicate a PDF document. The original document contains tables, so a certain level of precision and attention to detail will be necessary. Your tasks: - Copy typing a PDF document - Transcribing tables as text - Ensuring 100% accuracy The ideal freelancer for this job has previous experience with copy typing and transcription, and is familiar with working with PDF documents and tables. A strong understanding of English and high attention to detail is imperative.

I'm looking for a skilled writer who's well-versed in writing engaging social media content. This content will primarily be for our Facebook profile. Key Requirements: - Strong writing skills: The writer should be able to craft compelling content that resonates with our target audience. - Familiarity with Facebook: Prior experience in writing for Facebook or managing a Facebook page would be a plus. - Creativity: The ability to come up with unique and innovative content ideas is crucial. - Understanding of Social Media: A solid comprehension of what type of content performs well on social media. The ideal candidate should be able to help us create quality content that drives engagement and boosts our brand visibility. Prior experience i...

I’m seeking an experienced video creator to develop engaging YouTube content for ai based crypto project which merges both live-action and animation. The final product must: 1. Be less than 5 minutes in duration, captivating the audience throughout the short timeframe. 2. Combine live-action and animation seamlessly. A background in both types of video production is highly appreciated. 3. Appeal to an adult target audience. Therefore, a mature and refined style is necessary. Target audience - crypto investors traders Previous work with live action-animation hybrid content and familiarity with adult viewer preferences will suit this project well. All script, video reference points, and documents will be supplied. However, creative input is valued.

Using PowerPoint or Google Slides, you are to create a presentation appropriate for use with other educators or parents. In this presentation you are to do the following: Identify each student and the issue he or she is facing. You must use the four student profiles provided below. Please DO NOT copy and paste the descriptions provided. Rather, you should explain what you feel are the core issues each face after reading the description. Identify the developmental impact of each issue. How is the issue impacting the student in the classroom? What does the teacher see that is interfering with learning? You will need to include the research that is directly related to the issues and aligned to the developmental goals for the students. For example, you might include a statement s...

I'm looking for a skilled writer who's well-versed in writing engaging social media content. This content will primarily be for our Facebook profile. Key Requirements: - Strong writing skills: The writer should be able to craft compelling content that resonates with our target audience. - Familiarity with Facebook: Prior experience in writing for Facebook or managing a Facebook page would be a plus. - Creativity: The ability to come up with unique and innovative content ideas is crucial. - Understanding of Social Media: A solid comprehension of what type of content performs well on social media. The ideal candidate should be able to help us create quality content that drives engagement and boosts our brand visibility. Prior experience i...

...talented script writer to develop a script for a desktop application focused on content management. Key Points: - The script should be engaging and compelling. It has to be tailored for desktop applications, keeping in mind the medium's characteristics and audience. - The target software is a Content Management System (CMS), hence the script should be easy to understand and navigate for users who are managing content. - The script has to be designed for software, not a movie or a play. This means it needs to be technically detailed and efficient for users. Ideal Skills and Experience: - Prior experience in script writing in the software industry, especially for desktop applications. - Understanding of Content Management Systems (CMS) and their functio...

I'm seeking a freelance Python developer to improve the performance of a perspective correction script which is currently struggling with shapes that have more than 4 points. I have a Python script that does perspective correction of the images. It works in cases where the shape has 4 corners. If a shape has more than 4 corners, the script will not work. Please see attached Working-...and non-working cases. I need a solution that will work in most "non-working" cases. This script also has a function that saves points coordinates to JSON (before, after, and applied translations) It needs to be working and save only 4 points. Once a first working solution is submitted, I will make this contest "Guaranteed". Please don't post your code publically so othe...

I require a versatile content writer to produce a variety of content types for me. I need: - More than 10 pages of website content. This will be for a new website, so it's essential that the writer is able to help me create a professional image for my business. - Blog articles that have a primary goal of promoting my products or services. The writer should be able to create engaging content that not only attracts readers, but also encourages them to explore the products and services being offered. Ideal candidates for this job should have prior experience in writing website content and blog articles. Being able to understand and convey the tone of each content type is crucial. Knowledge of SEO practices and experience in creating content...

...will be experienced in curating and creating engaging content around this specific niche, ideally with a background in finance or real estate, as well as optimization of the cotenant Your main responsibilities will involve: Optimization of the content and channel -Content Creation: Producing engaging and educational content which sheds light on the nuances of commercial lending for commercial properties. -Channel Growth: Implementing strategies to help grow the channel and extend its reach. -Community Engagement: Responding appropriately to comments, building a loyal and engaged viewership. Preferred Skills: Channel Optimizing skills -Experience managing YouTube channels -Ability to create clear, engaging and educational content -Experience ...

I have a task for those skilled in data entry, particularly with respect to copy-pasting job. The work is to be done in Google Sheets, so excellent proficiency in Google Sheets is vital. The volume of data is less than 100 rows and columns total. Therefore, I'm also expecting a high level of accuracy and attention to detail. If you've been involved in similar projects previously, that'll be an added advantage, but it's not a must. Key Skills/Experience: - Excellent copy-pasting abilities - Proficiency in Google Sheets - High attention to detail - Previous experience in similar projects is a plus

Update Wordpress Child theme to work with latest version of X-Pro theme and PHP 8.2 First I would like you to estimate the work using the WPEngine credentials I supplied. Environment is: volleyball2stg From the ticket: I have tried again to update the staging site with the latest copy of the production and update the plugins and theme as well as the PHP version and here is the result. Updating the Pro theme have broken the existing layout of the pages and will need an overhaul of the child theme to match the new parent theme version when it comes to the structure. Updating the PHP version to 8.2 have generated and error on the WooCommerce collapsing categories pro plugin. I am not sure if this plugin is still maintained for the only review that it had

I ...provide text content for my website. The specifics about the website's purpose were not provided, but the generated content should be flexible and adaptable to a variety of uses - such as promoting products or services, information sharing, or product selling. Ideal Skills and Experience: - Great creativity and understanding of various website content requirements. - Proven experience in creating text content for websites. - An ability to align with the overall vision of the website. What I Would Like to See in Applications: - While I haven't specified, it would be great to know more about your past work, your unique experiences, or if you have a detailed proposal for the project. Please only apply if you feel confident in creating engaging, ...

I am looking for a talented content producer to craft diverse content for Facebook and Instagram. You ideally have experience in generating text-based posts, image-based content, and video content with a focus to increase brand awareness, generate leads, and drive sales. Key requirements: - Expertise in content creation for Facebook and Instagram - Proven ability to create text, image, and video content - Able to produce creative content that boosts brand visibility, lead generation, and sales - Strong knowledge of social media marketing strategies.