Interspire email marketer addonscông việc

As an Outlook user, I am currently experiencing issues with my emails being sent to spam. I need a skilled professional to help me fix the problems with my MX records that's causing this. I'm yet to try modifying my Sender Policy Framework records, so expertise in this area would be vital. Ideal Skills: - Experience with Outlook email system - Proficiency in managing MX records - Understanding of email spamming issues - Knowledge of SPF records Required: - Diagnosis of the current MX records issue - Solution to prevent emails from being sent to spam - Guidance in modifying SPF records if needed

...to 10 cold email accounts. This project does not entail content creation; I am well-prepared and have all the content ready. Your tasks would include, but are not limited to: - Email Provider Recommendation: While I do not have a particular email provider in mind, I'm open to your suggestion based on your expertise and previous experiences. Gmail, Outlook, or Yahoo Mail could be a choice, but I'm not limited to these. - Account Configuration: Setting up 6 to 10 email accounts ready for a cold email campaign. Ideally, you have a strong background in digital marketing, specifically email marketing, with a proven track record in similar projects. Furthermore, you should have an excellent understanding of internet and email pro...

I'm looking for a professional who can help me set up an effective Zoho email campaign system. The core goal of the campaign would be to increase product sales, with a specific focus on middle-aged adults (35-54 years). Key Responsibilities: - Utilize the Zoho Campaigns platform to design and set up a series of targeted email campaigns. - Ensure the content and messaging is tailored to resonate with middle-aged adults and drive sales. - Implement a tracking and analysis system to monitor the performance of each campaign and provide insights for future improvements. Skills and Experience: - Proficiency in Zoho Campaigns, with a proven track record of setting up successful email campaigns. - Strong understanding of email marketing best practices, particular...

I'm looking for a savvy marketer to elevate my website's traffic using email outreach. - Target Audience: Primarily, my audience falls within the age range of 20 to 60 years old. Understanding their preferences and tailoring the message accordingly is essential. - Content: I'm interested in incorporating promotional offers in the emails. The goal is not just to inform my audience but to incentivize them towards visiting my site. Ideal candidates will have experience in: - Email marketing strategy, ideally with a focus on driving traffic. - Segmenting and targeting audiences effectively. - Crafting compelling, engaging copy for promotional emails. Ultimately, I'm looking for a freelancer who can help me convert my email campaigns into ta...

I'm looking for a skilled social media marketer to handle both my Facebook and Instagram accounts for a sales-focused campaign. Key Requirements: - Experience with both Facebook and Instagram marketing - Proven track record in boosting product sales - Understanding of the 25-34 age group on social media (our target audience) Your role will involve: - Creating a sales-oriented strategy that works for both platforms - Crafting engaging content that resonates with the 25-34 age group - Monitoring and optimizing our campaigns based on performance - Providing regular reports and insights on campaign results If you have a knack for driving sales through social media and are confident in your ability to hit targets, I'd love to discuss the project further.

I'm seeking a skilled marketer to execute an innovative and comprehensive social media marketing campaign for my project. The ideal candidate will not only manage targeted ad campaigns but will also devise a holistic digital marketing strategy to boost visibility and reach the right audience. Responsibilities will include: - Managing and monitoring ad campaigns on Instagram, TikTok, and Snapchat. - Developing and implementing a complete digital marketing strategy. This job requires urgent handling, so the preferred freelancer should be ready to start immediately. The successful freelancer should have: - Extensive experience in digital marketing - Proven skills in managing ad campaigns on different social media platforms, especially Instagram, TikTok, and Snapchat. - Ex...

I need a skilled Photoshop ex...Do not apply if you dont have envato account!!! If you dont know what these are- don't apply. If you have done them- show me examples. No examples= No job! need add ons for this site - I'm looking for someone experienced in using Envato Elements and Photoshop presets/addons. - To be considered for the project, you must provide an example of your work. - The specific task will involve photoshop manipulation, focusing on the addition of addons presets to images on a page. Ideal candidates should possess: - An active Envato Elements account - Exceptional skills in photo retouching - The ability to work flexibly, as turnaround times are not yet specified. NOTE: Only bid if you have access to an Envato Elements account.

I'm looking for a dedicated marketer who can confirm jobs and close deals on behalf of my mobile detailing business. Here are your main responsibilities, Key Responsibilities: - Making phone calls to clients. - Using Email communications to get confirmations and closures. - Utilizing Social Media platforms for client engagement. - Generating Leads to secure potential customers. Ideal candidates possess strong communication skills over the phone, email, and social media platforms. Some experience in lead generation for service-oriented businesses is preferred.

I'm in need of a savvy marketer or publicist who can help boost the visibility of my non-fiction books focused on parenting and child development. Tasks involved include: - Develop strategies for promoting the books to parents - Execute targeted marketing campaigns - Measure and report on campaign performance Ideal candidates should have: - Proven marketing or publicity experience, particularly in the book publishing industry - Experience in targeting parents as a key audience - Ability to create engaging promotional materials tailored to my project's goals - Strong understanding of child development and parenting genre. Your input will play a significant role in ensuring that my books reach the audiences who will benefit the most from them. I look forward to seei...

...a talented marketer to elevate my clothing brand's sales figures. With a diverse target audience that includes both women and men, our strategy must be versatile and creative. Here's what I envision for this project: **Objective:** - Primary goal: Drive sales effectively. - Secondary Goal: Create and run ads. **Target Audience:** - Focus on both women and men, ensuring our content and approach resonate universally. **Preferred Platforms:** - Utilize a combination of Social Media (Instagram, Facebook), Search Engines (Google Ads), and Email Marketing to reach our audience. **Ideal Skills and Experience:** - Proven track record in digital marketing with an emphasis on sales growth. - Expertise in managing and optimizing campaigns across social media, search eng...

...redesigned with images, html, much more exciting creatives. Initial Email (2 hours): Emphasize the 12-month warranty, fast delivery options, social proofing(trustpilot, yotpo, google feedback) and quality assurance(deep cleaned and thoroughly tested). Include a personalized message with a clear CTA to complete the purchase. Second Email (12-16 hours): Highlight the trade-in opportunity(same day payout if they trade in old console, free label to send item in, best value for their old console) and potential discount on a new purchase(we will give free next day delivery discount code). Reinforce the value of upgrading to a refurbished console(get them excited to buy the item they originally wanted), use great creative Third Email (24 hours): Create urgency with a l...

I am in need of an expert who has access to Rocket Reach for email procurement. Unfortunately, I do not have information on industry targeting or the exact number of emails needed at the moment, but this will be provided during the project process. Important skills: - Experience with Rocket Reach - Attention to detail - Experience in lead generation and email mining Please be prepared to discuss your approach to these tasks.

I'm in need of a website for my new construction company. I also require a company email address to be integrated into the website. The project is on a tight deadline, and should be completed within a month. The key features I want for this website are: - Project Gallery: To showcase our past and current projects to potential clients. - Contact Form: A way for prospective clients to reach out to us easily. - Testimonials: A section to display positive feedback from our satisfied clients. The ideal freelancer for this job should be proficient in web development, with experience in building professional, responsive, and user-friendly websites. Experience in integrating email services with websites will be a plus. Please only apply if you're confident you ...

Scrape specfic business Email Database from google map and ther online directories

I am seeking an experienced digital marketer to develop and implement effective strategies across multiple platforms. Specific tasks required include: - Social media marketing on Facebook, Instagram, and Twitter - SEO optimization for higher ranking on search engines - Design and manage email marketing campaigns The primary objectives for this project are: - Amplify brand visibility and reach - Boost traffic to our website - Generate quality leads for conversion The ideal freelancer should have a strong track record in executing successful digital marketing campaigns, with particular prowess in SEO, social media marketing, and email marketing. Provide examples of previous projects where you have achieved similar goals. Let's join forces to elevate my brand to ...

Job Description: We are seeking a highly organized and proactive professional to manage our social media platforms and handle administrative duties, including email correspondence. The ideal candidate will be responsible for creating engaging content, responding to emails promptly, and organizing necessary bookings. Key Responsibilities: - Update Instagram, Twitter, and LinkedIn with both promotional and educational content three times weekly. - Create engaging posts using both images and text, adhering to brand guidelines. - Monitor emails, respond as needed, and prioritize urgent communications. - Manage social media scheduling using tools such as Hootsuite or Buffer. Additional Tasks: - Handle ad-hoc tasks as requested, including urgent matters such as registrations and other...

I am urgently in need of someone with extensive Wordpress skills to make some quick changes to my site. The project involves: - Fixing the Contact Us form so responses are sent to my specified email address. You will need experience with form routing on Wordpress. - Realignment of multiple header elements: the logo, navigation menu, and contact details. The needed changes require proficiency with Wordpress layout configuration. This job requires immediate attention. Please bid only if you can start right away. Thank you.

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We are offering you 50% share of all income that you will generate for the first year of our NEW WEBSITE. We are offering you 50% share of all income that you will generate for the first year of our NEW WEBSITE. We are offering you 50% share of all income that you will generate for the first year of our NEW WEBSITE. I'm in search of a skilled digital marketer, with a focus on social media, to help me explore various marketing opportunities. This is an opportunity for entrepreneurs only. I'm specifically interested in exploring avenues on Facebook, Instagram, and LinkedIn. Your role will involve creating engaging, platform-specific content, and managing the day-to-day marketing activities on these platforms. Key Responsibilities: - Develop and implement social media s...

I'm looking for a skilled web developer and digital marketer to create a compelling landing page aimed at capturing leads, and a targeted Facebook ad campaign. Your responsibilities will include: - Building an engaging landing page that captures the names, emails, phone numbers, and timeframes for caregiving services needed by my potential leads. - Setting up a Facebook ad campaign targeted towards the general public aged 38 and above based in Singapore. Ideal skills and experience: - Experience in web development and designing landing pages. - Proficient in Facebook ad setup and targeting. - Ability to implement data collection mechanisms on the landing page. - Knowledge about caregiving services and understanding the senior market in Singapore will be a plus. The end go...

Hi! Your job 1. Go to a website (url in brief) every day to every other day 2. On that website click a link to open another website. This website is NOT live/active yet. 3. Open the list of names we have (about 30 names) 4. If one of the names from our list is listed on the website then send an email to us (not to the person) 5. Allow us to add names to the list, change where the email is sent, change body of email and when the scraping starts/stops as well as frequency (daily or every other day).

...freelancer will be responsible for configuring the Zoho Portal, setting up email forwarding, and integrating Zoho Sheets to achieve seamless email-to-sheet automation. **Prerequisites:** - Access to Zoho Mail and Zoho Sheet. - A custom domain configured with Zoho Mail. - Basic knowledge of Zoho Mail, Zoho Sheet, and email forwarding. **Scope of Work:** 1. **Zoho Portal Setup:** - Configure the Zoho Portal to enable email creation using the custom domain. - Ensure proper domain verification and configuration within Zoho Mail. 2. **Email Creation:** - Enable users to create emails using their custom domain within the Zoho Portal. 3. **Email Forwarding:** - Set up email forwarding for each created email address. -...

I'm looking for a skilled Amazon marketer who can help me enhance my product sales, visibility and reviews on the platform. Key Points: - Goals: I aim to significantly boost product sales, improve visibility, and enhance reviews. - Target Audience: The campaign should cater to both male and female buyers across a wide age range from 18 to 54. - Product Focus: I primarily offer products in Health and Beauty, Clothing and Accessories, and Books and Entertainment on Amazon. Ideal skills and experience for the job: - Proven track record of successful Amazon marketing campaigns. - Understanding of diverse target audiences and how to effectively reach them. - Experience in boosting sales, visibility, and reviews. - Expertise in Health and Beauty, Clothing and Accessories, and Book...

I'm currently looking for a remote personal assistant who can help me manage my email, schedule appointments, and arrange travel plans. The ideal candidate needs to have the following skills and experience: - **Email Management**: You will have full access to my email account, so I need someone who is trustworthy and professional to handle my emails. This includes reading and responding to emails, sending emails on my behalf, and organizing my inbox efficiently. - **Appointment Scheduling**: I have a busy schedule and need someone to help me manage my appointments. This includes setting up meetings, coordinating with other parties, and ensuring that my calendar is well-organized. - **Travel Arrangements**: Occasionally, I need to travel for work, and I would li...

I'm seeking a skilled social media marketer to boost sales of our health and wellness products through Facebook. Key Requirements: - Target Audience: The campaign is aimed at parents, so understanding what resonates with this demographic is crucial. - Product Knowledge: Knowledge or experience in marketing health and wellness products is a plus. Primary Goal: - The main aim is to increase product sales through the marketing campaign. Ideal Candidate: - Proven track record of Facebook marketing, particularly with a focus on sales. - Familiarity with health and wellness products is a definite plus. - Creative in approach, able to tailor strategies to appeal to parents.

I'm seeking an expert in digital marketing to handle my campaign. The gig involves: - Crafting and implementing effective strategies - Utilizing the most appropriate social media platforms - Targeting the right audience - Regularly analyzing campaign performance Please bid if you have: - Proven experience in digital marketing - Deep understanding of various platforms - Ability to work with minimal supervision

Wir suchen nach Dir. Facebook Marketer/in für unser Unternehmen. Wir sind ein Natursteinwerk der Schriftplatten, Reliefs und Grabsteine aus Naturstein herstellt. Dein Job wäre: Für unsere Firma eine Seite auf Facebook zu erstellen. Für Fotos und Videos die wir Dir zur Verfügung stellen, passende Verkaufstexte schreiben und posten. Auch gerne für längere Zusammenarbeit. Entlohnung nach Absprache. Bist Du bereit dazu, so lass es uns wissen.

I'm seeking a skilled developer with Drupal experience to enhance the functionality of the Node by Email module. The specific improvements required are: Original Function - collect emails from a specific sender email account and post them as Article nodes authored by the specific sender user account. Modified Function - collect emails from ALL senders and post them as Article nodes authored by the sender user account. If an email sender email address is not associated with an existing user account, then create a user account with the user name and email address set to the sender email address. The password should be set to a random number. The account create date will be the current date. If you have any question about the work please l...

I'm looking for an experienced digital marketer who can strategize and execute a Google campaign. Key Objectives: - Increasing website traffic - Generating leads - Increasing brand awareness Target Audience: - Location-based, so expertise in geo-targeting is a must. Ideal skills and experience: - Proficiency in Google Ads - Extensive experience in campaign strategies - Proven track record in achieving website traffic, lead generation, and brand awareness goals - Expertise in location-based advertising.

We are a social media marketing agency, and we are looking for a skilled professional to promote our services specifically to car dealerships located in the state of Florida. The candidate must have ...direct visits to the showrooms. This position requires excellent communication and negotiation skills to secure contracts. If you have the necessary experience to successfully market our services to car dealerships in Florida, we would be delighted to hear from you. Relevant skills : • Telephone or face-to-face marketing • Contract negotiation • Communication skills Note : • We need the marketer to approve only one car dealership • The maximum duration for completing the work is one day, and they can achieve the desired results in less than a day, It ca...

I'm seeking an experienced digital marketer to create and manage a campaign with a primary focus on lead generation. The successful candidate should have a proven track record of delivering successful digital marketing strategies that have resulted in quantifiable leads for their clients. Key Requirements: - Lead Generation: The primary goal of this campaign is to generate qualified leads. You should have specialized experience in creating strategies that drive lead generation. - Audience Targeting: The target audience for this campaign consists of individuals aged 18-44. Your strategy should consider and effectively target this demographic. - Platform Expertise: While I have not specified the platforms, your proposal should detail which digital platforms you plan to focus on,...

Looking for an experienced digital marketer to lead the crowdfunding campaign to launch my new product. Optimized for young professionals, this product boasts lifestyle enhancements and financial advantages as its key benefits. Your responsibilities will include: - Crafting an engaging pitch to excite potential investors - Identifying and reaching out to potential donors - Managing campaign communications and updates The right person for this project will have a proven track record in: - Successful crowdfunding campaigns - Marketing products aimed at young professionals - Transparent and engaging communication. Show me how you can take our unique selling points and turn them into a successful crowdfunding campaign.

I'm interested in expanding my sales through affiliate marketing, specifically for physical products. I'm looking for a seasoned digital marketer to help me craft and execute affiliate marketing content. Key Points: - **Channel Selection**: I'm keen on using social media and Amazon as my primary platforms for affiliate marketing. - **Social Media Focus**: I'm particularly interested in leveraging Facebook, Instagram, Pinterest, and TikTok - so experience with these platforms is a big plus. Ideal Skills: - Extensive experience in affiliate marketing, especially with physical products. - Proven success in leveraging social media platforms for affiliate marketing. - Ability to create images and videos in support of products, across social media platforms. - ...

I'm in need of an online marketing professional who specializes in Instagram. My goal is to utilize this social media platform to enhance sales conversions for my business. Tasks and Responsibilities: - Develop and execute strategic marketing plans for social media - Create engaging and visually appealing content - Monitor and respond to customer feedback Ideal Experience and Skills: - Proven experience in Instagram Marketing - Knowledge and understanding of social media algorithms - Ability to use analytics to improve marketing strategies - Creative and innovative - Excellent communication skills - Detail-oriented, with the ability to ensure accuracy and relevancy of content. Only those with high influence and have demonstrated success in previous similar roles should apply. Th...

I'm seeking an experienced digital marketer for a Google Ad campaign targeting parents of K-12 students and students in 10th to 12th standard. The sole goal of this project is to enhance online sales and lead conversions. Task Breakdown: - Build a strategic campaign focusing on our target audience - Analyze and optimize ads periodically for improved outcomes Budget: Please note that project budget is $100-$500 Required Qualifications: - Proven track record in managing and optimizing Google Ad campaigns - Familiarity with the education system and the ability to attract parents of K-12 students as well as students reaching graduation - Experience in Google Ads resulting in increased online sales and conversions.

I would like to hire someone to assist me with setting up email accounts with forwarding to gmail and or look at possible solutions for setting up emails rather than from the hosting account, but perhaps a third party provider, one which will not have any issue with emails not coming in due to spam filter on current hosting, and where which all emails from various website domains can be viewed from the one place or folder, without having to check each inbox individually. You will need to have extensive experience with email accounts setup and forwarding and find the right long term solution for this.

I am seeking a seasoned digital marketer with a proven track record to help me achieve my marketing goals. The specifics of my project are as follows: - The ideal candidate should be well-versed in all major digital marketing platforms, including but not limited to Facebook, Instagram, and Google Ads. - I am open to both short-term and long-term strategies, so the applicant must have experience in implementing both. - The primary objectives of this campaign will include enhancing brand awareness, driving more traffic to my website, and increasing lead generation. The selected freelancer will be expected to bring their expertise to the table, and work closely with me to outline a tailored digital marketing strategy that aligns with my business objectives.

I need an experienced affiliate marketer adept at promoting specific digital products and services. This project revolves strictly around YouTube thumbnail services. The ideal candidate: - Has enriched experience in affiliate marketing, particularly with digital products and services - Understands the dynamics of YouTube and thumbnail services - Possesses a robust network for effective promulgation of specific digital offerings. -I have posted some of the samples of our designs.

I run a company named ZEBFOX that designs video thumbnails for youtube videos. I am looking for an affiliate marketer that can bring me some clients to work with.

I am looking for someone skilled in data sorting and collection, specifically within enterprise mailbox systems. The main responsibility will involve the collection of emails filtered according to specific criteria and their subsequent organization. Key tasks: - Collection of email data from enterprise mailbox - Sorting obtained emails using three criteria: date, sender and specific keywords in the subject Ideal Organization: - Emails should be organized exclusively by the sender for easy access. Ideal Skills: - Data collection and organization - Detailed understanding of enterprise mailbox structures - Competency in refining searches This task requires accuracy and an eye for detail, as the correct sorting and collection of these emails is critical for the smooth operation...

As a service provider in the consulting or healthcare field, I am looking for an experienced digital marketer who can assist in enhancing my online presence through Google Reviews. My primary goal is to attract more customers and increase my business's reach. Key Responsibilities: - Implement strategies to encourage more positive reviews and responses from satisfied customers - Help in the management and response to existing reviews to improve customer perception - Develop a system for tracking and analyzing the impact of the reviews on attracting new customers Ideal Candidate: - Proven experience in digital marketing, particularly in managing online reviews - Understanding of the service industry and the unique challenges and opportunities it presents for online reputation m...

I am looking for an experienced marketer who can help in gaining 400 targeted subscribers for my Entertainment YouTube channel, and increase viewer engagement from the Indian audience. Responsibilities: - Tale a look at my video () and device strategic methods to increase subscribers from India Skills Required: - Solid understanding of YouTube's algorithm and trend-catching techniques - Proven experience in social media marketing, particularly in the Indian market - Knowledge of Entertainment sector on YouTube Experience with successful social media promotion campaigns is essential. Please provide past work examples that demonstrate your ability to attract a specific audience. Your contribution will significantly help to increase my channel's

Are you a creative and strategic marketing professional looking for an exciting opportunity to drive the growth of a premier chauffeur service com...a passion for staying updated on industry trends and best practices. *Why Join Us* ** Possibility to be hired permanent in our Office in Dubai, United Arab Emirates. ** Exciting opportunity to make a significant impact and contribute to the growth of a prestigious brand. ** Collaborative and supportive work environment where your ideas and initiatives are valued. If you are a results-driven marketer with a passion for luxury services and a track record of success, we want to hear from you! Apply now and become a key player in shaping the future of our chauffeur service company. To avoid auto-bidders, please write "READ ALL"...

Looking for a freelancer to develop a comprehensive PowerPoint presentation analyzing how premier luxury brands like Dior, Hermès, and Louis Vuitton (LV) cater to their Very Important Customers (VIC) and Top VIC clients. This research should span global strategies with a detailed focus on the Middle East. Objectives: >>> Examine Best Practices: Detail how these luxury brands maintain relationships with their VIC clients. >>>Client Treatment Analysis: Explore the methods used by these brands to serve and impress their VICs, including special services, exclusive events, and personalized gifts. >>> Real Life Examples: Provide numerous examples of client treatment strategies from these brands, showcasing how they cater to high spenders and upper-ti...

I need an experienced email marketer to help increase sales through promotional emails. Key tasks for the project are: - Creation of captivating promotional content intended for both existing and potential customers. - Ensuring all emails are designed with the aim of increasing traffic and turning leads into sales. The ideal freelancer for this job will have: - Proven experience in successful email marketing campaigns - A strong understanding of sales techniques - Immense creativity in copywriting - Knowledge of customer engagement tactics. It's important these emails not only drive an increase in sales but also build a stronger connection with our audience.

... We will provide the entire email you must send. You will not need to provide any copy. You will not do any content creation or writing. Just use what we provide you for the email. You will only contact stations by email. Social media is okay too if you provide our content in the message. Key Responsibilities: - Utilize Google search and other platforms to identify and compile a list of 50-100 radio stations that fit the criteria. - Send a pre-written email to each station, detailing the purpose and introduction of the project. - Ensure the email includes my contact information and a request to explore potential collaboration or partnership. - Track the outreach efforts and responses for reporting purposes. Ideal Candidate: - Prior experience i...

***POR FAVOR, DÉJANOS TU OFERTA SI HAS LEÍDO LA DESCRIPCIÓN. GRACIAS*** Estamos buscando un freelancer experto en la creación de contenido con enfoque de marketing combinado con diseño gráfico para desarrollar una presentación en PowerPoint para una Masterclass sobre inversión en criptomonedas. El candidato ideal debe poder trabajar de forma autónoma y contar con acceso a herramientas de inteligencia artificial actualizadas a la fecha. Debe tener experiencia en programas de diseño gráfico (Illustrator), ser creativo y responsable, así como poseer sólidos conocimientos en marketing de ventas y persuasivo. Detalles del Proyecto: Número de Diapositivas: Aproximadamente 60. Contenido: La mayor&...

Need a bot that will only allow one message "/verify *email*" in a channel then the bot already built to handle /verify will respond and grant necessary roles We then need it to delete the interaction between them

I have an Excel spreadsheet containing a list of data, from which I need specific email addresses extracted and organized. Key requirements: - Extract email addresses: You'll need to go through the spreadsheet and locate email addresses contained within the data. - Excel Organization: The extracted email addresses should be neatly and accurately organized in the Excel spreadsheet. Each email should be placed in a separate cell. Ideal Skills: - Proficient in Excel: Ability to efficiently navigate and manipulate data in Excel. - Data mining and extraction: Skilled in identifying and extracting specific data from larger datasets. - Attention to detail: Accurate organization of email addresses is crucial. - Time management: Ability to work effic...

I am currently seeking a professional who can obtain email contacts for facilities maintenance staff for business introductions. These introductions will focus on the services and physical products my company offers. Ideal candidates should be experienced in: - Data mining or gathering - Understand privacy and act compliantly The aim is to reach out to potential customers for vendor outreach. The successful freelancer will skillfully gather legitimate contact information without breaching privacy rules. Familiarity with the facilities maintenance industry would be a bonus but isn't essential.