Has extensive Knowledge in Planning, Execution, Optimizing and Reporting of different campaigns in Social Platforms like Facebook, Instagram, LinkedIn, Twitter, Google Ads (Search, GDN, Discovery and YouTube Campaigns) and also, Native advertising platforms such as Taboola, Outbrain, MGID, Adgebra and Daily Hunt etc.
Proven Experience of 4+ years in handling campaigns for multiple sectors like Finance (Credit Card, Credit Score and Personal Loan Campaigns), Health Sector (Hair Gain, Skin Care and Weight Loss Products), E-Commerce Brand, B2B campaigns such as 3M, Autodesk, Adobe etc and also hospitality sector such as marina bay sands in various channels such as Social, Google and Native Advertising for both Branding and Performance campaigns.
Handled campaigns with different funnel objectives such as, Upper Funnel (Traffic and Awareness), Mid Funnel (Lead Generation and Conversions) and Also in Lower Funnel (Sales, Revenue and ROI) for multiple brands