Hello,
I am a Digital Marketing Analyst at ET MediaLabs, a fast-paced performance Marketing agency and holds an MBA degree from MICA, Ahmedabad.
I have hands-on experience in handling multiple clients and incorporating Digital Marketing Strategies and Optimization for them.
- Responsible for end-to-end performance marketing for clients across different industries like Fashion, Wellness, Healthcare, etc with more than Million $ monthly budgets using various channels including Facebook, Instagram, Google Search, Display, YouTube, LinkedIn, etc.
- Managing and carefully analysing campaign performance against the allocated budgets, monitoring and optimizing against core performance KPI’s – Traffic, Conversion Rate (CR), Average order value (AOV), CAC, ROI, Revenue, New Customer %, split engagement, across real-time channels to make data-driven decisions and create action-oriented plans to drive strategy.
- Leveraging Google Analytics, Appsflyre, Firebase, and tableau for the insights and trends to enhance marketing performance, especially utilizing data for efficient media buying.