Logo Design for "InGenious"(Personal Care/Hygience Product)

Backgound of Company: InGenious Products Pte.Ltd. is a distributor of personal care/hygience products and the brand owner and distributor of Water-Jet Floss oral irrigator in Singapore (Asia). Our website is here: [login to view URL] Currently, we sell oral care products but do not want the logo to be linked to oral care as we will expand our product range in future (to other personal care / hygiene products). Our business is based in Singapore, which is a developed country heavily influenced by US culture. So the design should reflect a modern, creative outlook that mimics US product logos. Target Market: The target market are 80% men / 20% women from 20s to 50s with middle income range. Our products caters to the vast majority and masses and would be available in selected retail stores. Logo Focus: The focus of the logo design should be on "Innovation with Practicality", as we will focus on selling products which are innovative, practical and affordable for the masses. Colours: Bright orange and white. Logo must be compatible with packaging (attached) Other Info for logo: Fonts: Easy to read yet modern and creative. can play with Capitals but mainly letter "G" must be in capital letters. (eg. inGenious or InGenious are acceptable) Colours: Bright orange (see packaging) and white. Fonts can stand on its own with separate logo or encased white fonts in orange etc. Icons: Should display cleverness or creativity as the key point is "InGenious" which means "clever ideas" but should NOT include dated icons/images like the usual "lightbulbs" , "eureka" or "brain" type of icons. Overall Look: Modern, creative, easy to read as "InGenious". Displays a look of innovation. Usage: Logo will be used mainly on the product packaging for "Water-Jet Floss" oral irrigator, so the logo must look compatible to be placed on the front of the packaging (not decided which location, you can try to place it.) Usage: This logo will also be used on our other future products and on our business card which can be white or orange in colour.