Google PPC Optimisation 3 months Toy Retail

I am struggling to get trade to our website recently and have a limited budget for PPC due to lack of results. However I am hoping there is a freelancer out there that wants a challenge. We are a toy retailer [login to view URL] UK based and only wanting UK sales. We are a traditional toy shop, our domain name is good and our site is pretty good for our size. So what I am looking for is a fixed project to optimise our google adwords account for a 3 month period. 1. Structure the account for best conversion 2. Develop ads, optimise settings and keywords 3. Develop conversion reporting and make suggestions to monitor 4. Work in a tight budget, we have a £300 p/month budget for PPC, It is not much, but if the results are seen that will increase on the basis of returns. Provide higher quality, higher Click through rates, and conversions.