Marketer mit extensive Newsletter Experience

We have added our questions before the job briefing to ensure you read my questions. Please provide me with replies to such. The job briefing us such is underneath the questions :-) 1. Please DONT copy/paste all your expertise as we will not read that. Please write in your own words. How would you approach marketing for a small business within a niche market but with strong competitors. 2. How would you get people to spread the word? What strategies do you suggest? Did you have success with those? 3. Have you done marketing with referals? How did that work? Can you give an example and how that translated into more customers/sales? 4. How could we get more email addresses meaning potential customers. Are there also lists one can get? What ways are there to get a wider community? 5. Which Newsletter System proves to be the most efficient with little emails ending up in spam? And why do you think Newsletters are a great marketing tool? Or which other tool do you think is better? We are an online wooden toystore therefor a Niche area however with strong competitors. What we are after is a Newsletter Strategy that will boost sales and the local sales. Local sales means whilst we operate Australia wide we would like to ensure people from the area where we live in get to know that we exist. Therefor we need - a marketing strategy - a Newsletter Strategy within the marketing strategy. Before you send a message please read the questions and contact us with answers to such: Below the questions is our project briefing: We will need your expertise to get more people to know us, a stronger word to mouth and a more local presence. I have to add that we cant generate big discounts as obviously that always what people like. But the wooden and high quality toys we sell dont give us a high margin and we are not allowed to give huge discounts or discounts at all. So we would need to think of a referral system or something that people get a benefit if they get us more customers on Board.