Email Marketing
If You Don’t Know How to Get the Best Out of Your Email List… Then This is for You!
Marketing to an email list, isn’t what it used to be. It’s not 1999 when we opened every email and it’s not 2003, before social media when we used to send emails with links to funny content and people would engage.
However, email marketing is still king if done well, and ROI is on average 42%
Which is huge!
The problem is, you need to captivate your audience first and not many marketers are capable of doing this.
Which reminds me of my schoolfriend Leon. He had the ‘gift of the gab’ and everybody loved him.
He was my opposite. He was an extrovert. He got all the girls. If he got in trouble, he managed to avoid punishment, and he always got extra food from the dinner ladies who served him in the canteen at lunch.
I was jealous.
Last year as I was integrating storytelling into my email marketing, I thought of Leon and I immediately realised what his secret was back then.
He told stories and people loved it.
Now I do the same and it’s transformed my email campaigns.
Storytelling in emails enables you to create a bond between you and your subscribers which turns them into loyal followers.
And if you value their best interests, then your email marketing will become an extremely powerful tool for your business.
The true secret for better open rates, click through rates and ROI is simple, yet effective storytelling.
Please contact me for more details.