Brand Rule Book

[login to view URL] Company Background: [login to view URL] is an upcoming brand in sexual wellness in India. Whose objective is to become part of daily life. [login to view URL] stands for Safe, judgement free and trustworthy platform where a consumers gets range of clinically-backed solutions from best medical practitioners to elevate their sexual experiences. Objective: Sex is in an integral part of human life, [login to view URL]’s mission is to talk to people about sex in a dignified manner by taking examples from day to day life by developing relatable and simple content, thereby providing range of clinically-backed solutions from best medical practitioners to elevate their sexual experiences. Inshort, • To establish ourselves as consumer’s first port of call for all of their sexual needs. • To build trust with consumers and provide an environment where conversations can happen freely • To create awareness that a solution exists for male sexual problems Target: • Men • 18-55 Years • Who Are Reading or Watching Content About Sexual Wellness • Who Are Searching For Sexual Wellness Solutions or consultation • Who Likes Brands Which Promotes Sexual Wellness Products on Social • Who Are Visiting Sexual Wellness Categories On Ecomm Websites Brand Voice: Companionate but Stylish Insight: Most men in India do not talk or consult about sex related problem fearing social discrimination or taboos around the word sex, thereby end up having unfulfilling intimate experience for himself and his partner. Single Minded Thought: [login to view URL] are for Men who are either discretely looking for sex related problem like Erectile dysfunction or premature ejaculation or to have more fulfilling interment experience. Execution Requirement: • Brand Book Design • Brand document, Brand Identity, Brand Guard Rails, • Brand Guidelines - Developing guidelines for the brand to set • in place a structured mode for communication. • This would include - Logos (Primary & Secondary logos), • colour pallet, Typography, Imagery, Voice and Tonality.