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Brand Extension Marketing Plan

Brand Extension Assignment: Choose a product to write a 4 page paper discussing in what ways a brand extension of that product is created. Include your rationale for the brand extension. For example, if the product is Cheerios, there are already extensions for this product. Suppose you come up with another way to extend the Cheerios brand into Cheerios Maxi and making the "O's" bigger. What motivates that kind of move?

Areas to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea relate the idea back to the company's mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

Kĩ năng: Phân tích kinh doanh, Kế hoạch kinh doanh, Viết bài kinh tế, Tiếp thị, Research Writing

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