Brand Extension Assignment: Choose a product to write a 4 page paper discussing in what ways a brand extension of that product is created. Include your rationale for the brand extension. For example, if the product is Cheerios, there are already extensions for this product. Suppose you come up with another way to extend the Cheerios brand into Cheerios Maxi and making the "O's" bigger. What motivates that kind of move?
Areas to include:
Brand (to include a brief background)
Rationale/justification or need for the new idea relate the idea back to the company's mission statement
Marketing/launch strategy (to include pricing and channel strategy)