90932 format custom tags

I have downloaded an xml file into ms access, within the fields there is a fild (techDataXML) which is a composite tag that contains child tags. I want to import this field into my ecommerce site as it is and then have it formatted so that it displays like the information section of: [login to view URL] [login to view URL] I do not want to import the child tags as seperate fields, just as it is. I need the coding on the web side to format this. Attatched is a sample of what is contained in this field.