hi, by fashion jewellery I consider you are launching immitation jewellery brand. so in your case specifically, IMHO, we need a strong story to connect with right audience ie. ladies in 16-35 yrs of age.
why because there is less options in accessorial business for differentiation, so we need a story and a creative campaignining to catch eye balls. something like #AStarInYou or #Beautly so that women not only like and share our content and products, but always recognize our ads and our products, and talks about us as well.
and beside story, I would advise that we shall be using both organic posting of content, as well as facebook and Instagram ads too to broaden our reach quickly to our targeted audience.
what do you say?
Best, Gaurav
so that