Designing marketing collateral online freecông việc

I'm seeking an experienced digital marketing professional to execute a highly engaging digital marketing campaign aimed at boosting brand awareness. The ideal freelancer will: - Develop and implement campaigns on Facebook, Instagram, and Google Ads. - Tailored strategies for a broad target audience aged 15-65. - Track and report on campaign success. Expertise in SEO and proven success in audience engagement is a plus. Your creativity, unique approach, and track record in driving significant traffic and brand visibility will be key to this project.

...to young adults in the 21-35 age group. This means the visuals, sound design, and overall aesthetic must resonate with this demographic. Ideal Skills and Experience: - Proficient in video editing software and tools - Strong background in visual effects, music and sound design, and cinematography - Experience in creating short, engaging videos for the liquor or luxury brands - Understanding of marketing and the ability to deliver a video that will appeal to the target demographic - Strong attention to detail and ability to replicate existing creative concepts while adding a unique twist. This is a unique project that requires a freelancer who can think outside the box and deliver a video that captures attention and resonates with the target audience. LInk to video we want to k...

...designer who holds expertise in creating bold and colorful imagery. My project entails designing the following elements: 1. Website Banners: I need fresh and vibrant banners for my website that will draw in and engage our audience of adults aged 30-50. 2. Social Media Posts: Engaging and bold posts for our social media accounts are required, in order to maintain brand consistency and peak the interest of followers in this same age group. 3. Logo Design: A brand-defining, colorful logo that'll represent our business is needed. It should be both eye-catching and resonate well with adults aged 30-50. Ideal skills for this job include a strong sense of color palettes and design trends, familiarity with designing for various digital platforms, and previous experience w...

... converting them into loyal customers. Target Audience: - Professionals ages 25-45: The majority of my clients belong to this demographic. The digital marketing strategies should be tailored to attract and engage this group. - Woman ages 25-45: I would like to attarct this group as salons customer, currently majority of my clients are ages 45-65. Current Platforms: - Facebook, Instagram, Websites: I am already active on these platforms, but I need an expert who can optimize my presence, and suggest new approaches to make the best use of these channels. The ideal candidate should have experience developing successful digital marketing and SMM strategies, particularly in the beauty industry. Knowledge of the Estonian market would be a plus. Your insights and plans for ...

I need a flyer designed to promote specific models of bike helmets. The goal is to increase brand awareness. To encourage their purchase decision, the flyer should highlight the following features of the helmet: - Adjustable fit: To ensure...ensure the helmet comfortably fits all kids, emphasize its adjustable nature. This can reassure parents about the product’s usability and longevity as their child grows. - Enhanced safety features: Parents prioritise their children's safety. Highlight how our product surpasses basic requirements and offers additional safety aspects. Ideally, I'd want the designer to have experience in product marketing. If you have done similar work for products before, it would be quite advantageous. More web links and artwork will be provide...

...I need help with: 1. App Store Optimization: The ultimate goal is to make this app as discoverable as possible. Having someone experienced in ASO can help my app rank higher and get discovered more often. 2. TikTok Marketing: I am looking for an expert at reaching TikTok influencers who can encourage their followers to download and use the app. Ideally, you should have an existing network of influencers or proven experience in influencer marketing. This project perfectly suits someone who has stellar skills in App Store Optimization and TikTok influencer marketing, ideally with a portfolio of apps they’ve already successfully launched. Strong communication and reporting abilities are also a must to keep up with the project's progress. Keep in min...

I'm seeking a seasoned Email Marketing professional with expertise in Mailchimp and HUbspot. The primary goal of the campaign is to drive sales, targeting both B2B and B2C audiences. Key Responsibilities: - Develop and execute impactful email marketing strategies to drive sales - Tailor the campaign to resonate with both B2B and B2C audiences - Implement best practices to optimize open rates, click-throughs, and conversions - Regularly monitor and report on the performance of the campaign, adjusting strategies as needed Skills and Experience: - Proven track record of success in Email Marketing, particularly with Mailchimp - A deep understanding of B2B and B2C marketing dynamics - Strong analytical skills to interpret performance metrics and make data-dri...

...collected data to create targeted ad campaigns on Facebook and Instagram that are tailored to the visitor's behavior and preferences. - Monitor the performance of ad campaigns, making adjustments as needed to optimize reach and effectiveness. - Provide regular reports on campaign performance and insights into visitor behavior and conversion rates. - Collaborate with our marketing team to align ad strategies with overall marketing objectives....

I am looking for a skilled individual to assist with the sales and marketing aspects of my business. The ideal candidate should have a strong background in both sales and marketing, with particular emphasis on increasing brand awareness and generating leads. My business is related to saree suit and lehnga i have got a shop in karol bagh ,new delhi and would love some support of yours. Key areas of focus include: - **Sales and Marketing Strategy:** Design a comprehensive plan for boosting sales through strategic marketing efforts. - **Brand Awareness:** Increase the visibility and recognition of our brand through targeted marketing initiatives. - **Lead Generation:** Implement strategies to attract and capture more leads, with a focus on quality and ...

I'm in need of an experienced graphic designer to create a modern label for my popcorn product- up to 20 popcorns The ideal design for this label would be a modern aesthetic. I need a designer who can create a clean, sleek, and visually appealing label, which can stand out in a competitive market. - The design should be modern, but not overly complicated so it ...be easily understood by customers. - The color scheme is flexible, but should ideally align with the modern and easy-to-read posture of the design. Ideal skills and experience for this job: - Proven experience in graphic design, particularly with product packaging. - Strong understanding of a modern design aesthetic. - Ability to create visually appealing yet simple designs. - Experience with designing for food prod...

I need an experienced freelancer to help me attract 50 attendees to my upcoming online workshop. The workshop is aimed at beginner traders and will focus on educating them about gold and silver trading. Workshop is tomorrow and needs 50 attendee

...Staff” sheet in the attached excel file. Summary report for floor staff….with total man hours, ots etc….refer the “Floor Staff” sheet in the attached excel file. Need to send sms to present employees and owner on submitting the duty roster. Note: these are tentative requirements as we discuss and develop we get good shape. Ideal Skills and Experience: - Proven experience in web development and designing web-based forms - Familiarity with popular web languages JavaScript, CSS, and HTML - Understanding of User Interface (UI) and User Experience (UX) principles - Familiarity with databases, and a solid understanding of best practices for capturing and storing sensitive information Your task is not just to build a simple web form, but a comprehensi...

I am pursuing a full-time position in the technology sector, specifically in architecture. This role requires a professional who can design and oversee the implementation of high-level structures in technology systems. Key Responsibilities: - Developing and maintaining technology blueprints - Collaborating with stakeholders to understand requirements - Designing system architecture to meet business goals - Evaluating and recommending technologies - Overseeing the implementation of architectural solutions Ideal Skills and Experience: - Proven experience in technology architecture - Strong understanding of software development and project management - Excellent communication and collaboration skills - Ability to work with cross-functional teams - Knowledge of the latest technologi...

I'm seeking a talented graphic designer to bring my vision to life by cr...to bring my vision to life by creating 1-5 diverse planner designs for my Etsy shop. The designs can range from daily, weekly to monthly planners as the specific type of planners weren't specified. Therefore, creativity is key in this project. Skills and proficiencies ideal for this job include: - Advanced knowledge in graphic design software: Adobe Illustrator, Photoshop - Experience in designing unique planner layouts - Eye for aesthetics and detail While the target audience wasn't explicitly defined, the designer should be able to cater to a broad range of consumers, from students to professionals and the general public. If you believe you're up to the task, hit me up. I look for...

I'm seeking a talented and experienced designer to create an engaging and professional book cover for my picture book. The project involves designing and formatting the cover to make it ready for self-publishing. Key project factors: - Genre: The book falls under the 'how-to' category, focusing on writing a picture book and the self-publishing process. - Design Directions: I'm open to both specific design suggestions and general creative ideas. Your input and expertise in this area are highly valued. - Expertise: I'm looking for a professional with a strong portfolio in book cover design, especially in the educational or instructional genre. Experience in formatting books for self-publishing platforms is a plus. The ideal freelancer for this project sh...

...will be for my medical tourism consultancy - taking the form of a virtual clinic, it will need to reflect the highest standards of professionalism. Key Features: - Structured, well-organized layout - Simple, intuitive navigation system - Clean design elements that reflect a modern medical aesthetic - Intuitive booking or contact system for potential clients Ideal Skills: - Proven experience designing clean, professional digital environments - Familiarity with the medical field can help for a smooth project run - Strong UI/UX design skills - Coding skills such as HTML/CSS or JavaScript are a plus - Ability to incorporate a simple booking/contact system Your portfolio showing previous work in a related industry will be highly valued. So, if you possess these skills and have the ...

As an expanding online retailer, I am in need of expertise to bring my under ten product listings to their full potential on Amazon. The marketplace targeted is majorly the UK and India. The main areas of focus are: * A revamp of Product List Optimization to generate added visibility and higher rankings. * Supervise and develop my Pay-Per-Click (PPC) Advertising, aiming for maximum efficiency and conversion rates. For this project, outstanding skills in Amazon PPC campaigns, keyword research, SEO, and Amazon's marketplace are a must. Prior experience working on Amazon UK and India platforms will be highly preferred. Your role will be critical in driving the sales and growth of my Amazon business. If up for the task, let's get to work!

I’m in need of an ace advertising professional to develop an extensive online campaign targeting customers at local, national, and global levels. Since the campaign needs to be end-to-end and reach a wide spectrum of potential customers, I'm looking for someone with: - Demonstrable experience in creating successful online advertising campaigns. - Global market understanding. - Robust approach to local, national and global advertising strategies. Even though I haven't specified any design requirements or preferred skills, showcasing past works including detailed project proposals, and notable experiences in online advertising will be highly beneficial. Your proposal should ideally demonstrate how your past experience can contribute to this project and ...

I am seeking a skilled web developer who can recreate a link with photos on my current site and optimise it for PHP 7.1 or earlier hosting options. ...successful candidate should be capable of working with a variety of hosts, including shared, cloud and VPS hosting. - The new site must feature a user-friendly format that supports photo uploads. Ideal Skills and Experience: - Expertise in web development, including backend development using PHP 7.1 or earlier. - Familiarity with different hosting environments and best practices. - Experience in designing user-centric interfaces for photo uploads. I look forward to improving the site's functionality and making it more user-friendly. Your expertise can help achieve this transformation. Please, apply if you meet the aforement...

...in business software applications. The project involves creating an intuitive, user-friendly business management software that incorporates both customer relationship management (CRM) and robust detailing of accounting and finance features. Key Requirements: - Expertise in web development, specifically for business applications. - Awareness of CRM features and capabilities. - Proficiency in designing and integrating accounting and finance capabilities. - Excellent usability design skills to ensure the software is easy to navigate. This job requires a developer who has experience in crafting comparable software and a keen understanding of business management functions. The successful candidate will combine these skills to produce a software that enhances operational efficiency ...

Project entails designing PCB layouts for Cryptocurrency Miner PCB Design using ASIC chips for cryptocurrency mining. Deliverables consist solely of comprehensive PCB design files, ensuring reliability, accuracy, and meticulous attention to detail.

I am seeking a skilled electronics expert to assist in the design of a mains-powered, digital panel meter, tailor-made for precise voltage measurements displayed via a crisp LED interface. I'm focusing on achieving a perfect blend of precision, reliability, and convenience. Key tasks include: 1. **Voltage m...the measurements visible clearly and easily on an LED screen for optimal viewing. 3. **Mains Power Compatibility**: This panel must run on mains power, thus requiring knowledge on mains power system design for durability and safety. An ideal partner for this project would be proficient in electronics hardware design with a wealth of experience in LED display systems, voltage measuring, and designing mains-powered devices. Prior experience in digital panel meter design ...

I'm in need of a specialized UiPath developer who can work on creating a high-risk intelligent process automation in the specific sector of Risk Management Framework. Key Requirements: - Prior experience with UiPath development and implementations in a high-risk environment. - Sound understanding of risk management frameworks and their applications. Your main task will be designing and implementing a complex, intelligent process automation system that aligns with high-risk standards. The system should effectively streamline risk management processes, and ensure data security and accuracy in all stages. Skills and Experience Needed: - Proven track record of developing high-risk intelligent process automation. - Extensive experience in the risk management sector, specifically...

Maekering membutuhkan skill percakapan dan penjlsan prodak2 yg akan di tawarkan ke pada kalen

I need a professional web designer to create an e-commerce platform to ship e-games. The site aims to provide the opportunity to obtain coupons, e-gift cards, and ship toys from their homes. Key Requirements: - E-commerce Expertise: A good understanding of e-commerce platforms and experience in designing and implementing e-commerce websites is essential. - Design Skills: The ability to create a visually appealing and user-friendly website that is optimized for conversions. - Customization: I'd like the site to be customizable in terms of branding, product placement, and more. Features to Include: - Product Catalog: The site should have an extensive catalog of electronic games, with details and images. - Shopping Cart: A simple, intuitive shopping cart system that allows seam...

I'm in need of a professional and elegant logo that I can use primarily online, on websites and social media platforms. Key Requirements: - Professional and elegant design: The logo should convey sophistication and professionalism. - Cool Tones: I prefer the use of cool tones, specifically blues and greens. Ideal Skills and Experience: - Previous experience designing logos for professional purposes and online use. - Ability to work with cool tones and create a design that is elegant and minimalistic. Please include relevant samples of your previous work in your bid.

Need to move from odoo online to odoo community edition

Hello! We are a startup looking to extend our visual identity across multiple platforms. We require a creative and experienced graphic designer who can work with our existing logo and brand identity, which we will provide, to develop a comprehensive suite of marketing essentials. This project is perfect for someone who enjoys creating cohesive and visually appealing materials that reflect a brand’s identity. Requirements: - Logo Redesign: Refresh our current logo to resolve issues with pixelation and enhance overall quality. - Video Call Backgrounds: Design custom backgrounds for video calls that reflect our corporate identity. - Word Templates and Project Proposals: Create templates for documents and proposals that are user-friendly and visually aligned with our brand. - Po...

...for this project are to increase online visibility, generate leads, and boost sales. What We Need: 1. Website Development: Professional design that reflects the security industry. Intuitive UI/UX to facilitate customer interaction. E-commerce functionality for direct product sales. SEO-optimized to rank well on Google. Mobile and desktop friendly. 2. Digital Marketing and Ongoing Maintenance: Proactive monthly maintenance of the website. Comprehensive digital marketing strategy including SEO, PPC, email marketing, and social media management. Performance-based engagement: we prefer to compensate based on the tangible business results generated (e.g., leads, conversions). Ideal Partner Characteristics: Experienced in web development and digital marketing...

Seeking a skilled interior designer to create a modern 3D layout for my apartment. The ideal candidate should have experience in designing living rooms, kitchens and bedrooms, and a keen eye for using bold and vibrant colors. Key Requirements: - Proficient in modern interior design - Experience with 3D rendering software - Prior work with living rooms, kitchens and bedrooms - A portfolio that reflects a good understanding of bold and vibrant color schemes The project involves creating a cohesive and aesthetically pleasing interior design for a modern apartment. The successful freelancer will need to take into account the client's preference for bold and vibrant colors, while ensuring a modern look and feel is maintained throughout the space. Candidates with a strong record ...

I am seeking experienced professionals who can assist with the construction of a large-sized factory for an industrial project. KEY REQUIREMENTS: - Detailed knowledge of large scale infrastructural development. - Proven experience in industrial factory construction is essential. - Familiarity with managing different stages of project development. JOB RESPONSIBILITIES: - Planning, designing, and overseeing the factory construction. - Ensuring the project keeps within budget and time frames. - Compliance with industrial and safety regulations. IDEAL CANDIDATE: You should have a robust portfolio demonstrating large factory constructions within the industrial sector. Excellent project management skills and experience are pivotal for this task.

...Ability to analyze data, draw actionable insights, and optimize strategies for maximum impact. creative thinking and the ability to generate innovative ideas for content and engagement. Strong organizational skills, attention to detail, and the ability to manage multiple tasks effectively. Knowledge of industry trends, competitor analysis, and audience behavior on LinkedIn. Bachelor's degree in marketing, communications, business, or a related field (preferred but not required)....

I am in search of a proficient designer with a specialty in die designing for aluminium windows and door extruded profiles. The unique elements for this project include: - Implementing a modern and sleek aesthetic, giving priority to efficiency in your design approach. - Profound competence in utilizing AutoCAD software for die design purposes. A blend of creativity and technical proficiency in formulating sleek, modern designs for aluminium profiles will be critical for this task. A successful design provides the foundation for efficient and seamless production processes. If your portfolio reflects these skills and you have notable experience with AutoCAD, you may be the perfect fit for my project.

I am looking for an exact replica of the ordering form on this website: I don't want to have to pay a yearly fee. Please check carefully and let me know if you can do for a one off price. Thanks

...primarily be to strategize and enhance our approach to sales to maximize our footprint in the luxury market. Key Responsibilities: - Developing and implementing a robust sales strategy for D&K - Making key business decisions to ensure the growth and profitability of the brand - Engaging key stakeholders to drive sales and diversify our clientele - Hiring perfect people on equity basis for designing, marketing, tech person. Skills and Experience: - Proven business acumen, particularly in the luxury clothing sector - Strong background and experience in devising and executing sales strategies - Exceptional leadership abilities and decision-making skills - Extensive knowledge about the high-end luxury market and customer preferences ?????? ???? ?? ?????? ???? ??? ?????...

Service Marketing case studies

I'm seeking a so...my project across Facebook, Instagram, and Twitter. The ideal candidate will have strong experience in these platforms, with the ability to create engaging and effective marketing campaigns that resonate with both young adults and middle-aged adults. Key Responsibilities: - Develop and execute innovative social media campaigns - Create engaging content tailored to young adults and middle-aged adults - Drive user engagement across Facebook, Instagram, and Twitter Skills and Experience: - Proven experience in social media marketing, particularly Facebook, Instagram, and Twitter - Excellent understanding of digital marketing concepts - Strong understanding of Customer proplem, in particular young adults and middle-aged adults - Exceptional comm...

I'm in need of a skilled logo designer to create a logo that combines text and icon elements, representing creativity and innovation. The logo will be used primarily on my website and product packaging. Ideal Skills and Experience: - Proven experience in designing combination text and icon logos - A strong portfolio that showcases creativity and innovation - Understanding of branding and how logos can represent certain values I'm looking for a clean, professional and unique design that fits the message of my brand. Please include your relevant experience and samples of your work in your proposal.

I need a specialist to design and launch a WordPress portfolio website for me. This project includes the conversion of both text and visual content, providing a complete overall layout that's not only pleasing to the eye but is also user-friendly. Key Responsibilities Include: - Designing and building a WordPress website with a portfolio structure - Converting and seamlessly integrating both text and visual content. Existing text content is in Word Document format and needs to be implemented into the site effectively - Ensuring the aesthetics and overall design of the website is professional and aligns with my brand Ideal Candidate: -Expert in WordPress website development -Experience in content conversion and integration into websites -Strong understanding of web layouts...

I'm seeking an artistic and experienced coin designer to create a medium sized, 2-inch diameter, golden coin featuring a dragon. The dragon should be the primary element but should not completely fill th...customized text and a decorative border. - other side of the coin which containing qr code and text Applicants should possess: - Strong background in coin or medal design, metalsmithing, or jewelry making. - Proficiency in 2D illustration tools. - Experience in sculpting or 3D design will be considered as a bonus. Ideal candidates will have previous experience illustrating mythical creatures and designing intricate borders, excelling in both conceptual and functional design. Please include a brief description of your proposed approach when bidding, alongside any relevant po...

I'm in need of a creative logo for my fresh milk products. Key Points: - The brand name isn't set yet, so I'd like the logo to be versatile and applicable to various brand names I might choose. - I'm specifically looking for a modern style logo that reflects the freshness and quality of my product. Ideal Skills and Experience: - Proven experience in designing modern and versatile logos. - Experience in the food or beverage industry, particularly dairy, would be a plus. - The ability to deliver a high-quality, unique and memorable design would be greatly appreciated.

...countries I do not desire; Pakistan, Bangladesh, India, etc. I need a freelancer from LATIN AMERICA only. I need close to EST time!! Furthermore, I need a BILINGUAL freelancer!! So READ before biding. I need a fully bilingual professional (I will interview in English via video) to do some tasks for my agency, such as: PR Outreach Social media Content editing or creating CRM management Email marketing Email scraping Researching Organizing data in spreadsheets Copywriting Basic Wordpress (change text, add a button, upload a file, etc) And others related to the position You must be a FAST learner, attentive to details, curious, with great writing skills. Looking for someone that pays attention and doesn’t keep making the same mistakes over and over. Attention to detai...

I'm in search of an experienced data entry specialist to assist in filling out more than 200 online forms. Key Responsibilities: - Filling out online forms with accuracy and efficiency. - Ensuring that all fields are correctly and completely filled out. Ideal Skills: - Proficiency in data entry and online form filling. - Attention to detail to ensure accuracy. - Excellent time management skills to handle a large volume of forms. - Experience in completing similar tasks will be a plus. Looking for someone who can deliver quality work within an agreed timeline. Please provide any relevant experience or examples of similar projects you have completed.

In need of an adept web develo...and Science. Therefore, the website needs to cater to all academic requirements. - An online booking system to schedule appointments, an integrated payment gateway for seamless transactions and an elaborate tutor profiles section are requisite functionalities. - Additional components would be a Home Screen, 'My Account' page, and 'Contact Us' page for easy navigation and user interaction. Ideal Skills: - Proven experience in designing and building professional-looking websites. - Familiarity with integrating online booking system and payment gateways. - Clear understanding of the educational sector would be a bonus. Your mission is to create a sleek platform that is user-friendly and enhances our online lear...

I'm in need of an expert web developer to construct an informational website aimed at a professional audience with a focus on written content. This website should be visually engaging, effective at conveying complex information, and comfortable to navigate. The ideal candidate for this role should: - Have proven experience in designing and building websites with a professional audience in mind. - Be skilled at creating user-friendly UX and UI, especially for content-heavy sites. - Understand how to layout textual content to maximize readability and engagement. - Be flexible and open to feedback during the design and development process. I'm looking forward to seeing your innovative approaches to tackle this project and your previous works that align with this job. Your ...

I'm currently in need of a devoted recruitment agent, who excels in exploring and securing permanent staffing solutions. Specifically, the successful recruit would cater to the manufacturing industry and focus essentially on finding competent entry-level candidates. Skills and experience desired for the project: - Extensive experience in the Manufacturing sector recruitment - Proficiency in developing a recruiting strategy for entry-level professionals - Strong communication, negotiation, and decision-making skills - Familiarity with applicant tracking systems and other recruitment technology - Well-versed in employment law and HR best practices

...paralegal, I am seeking to expand my client base and am in need of innovative and effective marketing strategies tailored to my industry. The project will involve developing a comprehensive plan that could include online and offline marketing tactics, identifying potential partnerships, and leveraging social media platforms to reach new clients. We're looking to target US CPA Firms and Bookkeeping companies looking to increase profitability by using manpower available in India. - Deep understanding of the bookkeeping industry and its clientele - Proven experience in marketing and lead generation - Ability to develop strategic partnerships and networking opportunities - Knowledge of digital marketing, including SEO and social media advertisi...

...sports marketing with an intensive analysis of social media marketing strategies, sports management, and a comprehensive understanding of our target audience, primarily sports organizations, clubs, sponsors, and advertisers. Key points to look at: 1. Social media marketing strategies: Elucidate on innovative ways of utilizing social media for sports marketing. 2. Sports management: Brief on the core components of successful sports management relevant to today's market. 3. Audience analysis: Provide useful insight into understanding our audience better. This includes sports organizations, clubs, sponsors, and advertisers. Your bid will be highly regarded if you have a solid background in sports marketing and management, and an excellent under...

I'm seeking a talented individual to assist me with the sales and marketing of Gas Chromatography services in Mumbai. The scope of work includes: - Lead Generation: I need someone to identify and pursue potential leads for our services. This could involve cold-calling, email campaigns, or other lead generation strategies. - Marketing Strategy Development: I'm looking for a professional who can help me develop a comprehensive marketing strategy. This should include an analysis of the target markets, the competition, and the best channels to reach potential clients in Mumbai. - Sales Pitch Creation: Crafting compelling sales pitches is crucial. I will need assistance in creating pitches that highlight the unique selling points of Gas Chromatography. Some of ...

...in an engaging manner. - **Target Audience**: Our primary audience is business professionals. The design should resonate with them and encourage them to engage with our content. - **Style**: We're looking for a creative and interactive design. Think outside the box - we want something that stands out and captures the attention of visitors. Ideal Skills and Experience: - Proven track record in designing websites for consulting or professional services firms. - Strong understanding of user experience and modern design principles. - Ability to translate complex information into visually appealing and engaging content. - Experience in creating interactive elements on a website. If you have a knack for creative design and can deliver a website that not only showcases our expert...