Digital Planner at Starcom – Publicis Groupe
Key account: Samsung TV & Audio
Major Tasks:
- Develop integrated media plans. Direct interaction and communication with clients to manage and monitor the whole process from briefing, create media plan to post-buy reporting.
- I am mainly responsible for the whole campaigns tracking based on agreed KPIs and media efficiencies.
- Conduct competitive analysis and regular reports.
- Management booking with third-party (Admirco, Adtima, FPT,…, Pr Article)
- Collect and analyze historical data.