Digital Marketing

Understand how businesses harness the power of digital marketing as a core driver of the marketing strategy. Search Engine Optimization Learn how to dramatically improve website position and ranking with search engines. Pay per Click or Search Engine Marketing Develop the expertise to plan, implement and manage search advertising campaigns. Digital Display Marketing Learn how to develop, plan, implement and manage effective digital display advertising campaigns. Mobile Marketing Discover how to utilise the power of mobile and smart-phone devices as a way to access increasingly mobile consumers. Email Marketing Learn how to effectively plan, implement and measure successful email marketing campaigns. Social Media Marketing 1 Understand how to engage with customers across a diverse range of social media platforms in a new 'socially connected' world. Social Media Marketing 2 Further learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers. Website Analytics Understand how to measure, monitor and optimise their digital marketing campaigns. Planning Integrated Digital Marketing Campaigns This module provides a structured approach to create and implement your coherent Digital Marketing Plan