Viral Marketing / And Blog Marketing

Looking for someone that can get a viral marketing program off the ground for our online furniture company. We have little experience in viral marketing so we are looking for direction an implementation at a reasonable rate. Part of the viral marketing should be creating backlinks to our site and causing alot of buzz. Possible through the use of blogs. This will be an ongoing project throughout the year if succesful. Looking for a fee per month. Please suggest the fee and number of hours involved each month, and what you will do. ABSOLUTELY NO BLACK HAT TECHNIQUES. Nothing that will get us penalized from search engines.