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I'm looking for an SEO content writer with a solid knowledge of business and marketing, specifically in the areas of branding and marketing. The writer should incorporate our company's mission and vision, as well as our target audience and customer demographics in the SEO content they will create. The ideal freelancer will have experience in writing business and marketing content for SEO purposes, gripping knowledge of branding and marketing terminologies, and can tell a compelling narrative about our company's offering to our target audience. 10 article project is: INR 150 for each article which is: 1500 *IF you can use canva skills 10 article project it becomes: 200 for each article which is: INR 2000

I'm seeking a proficient Excel expert who can help me create a complex formula for my Excel sheet. The formula will involve an IF statement assessing multiple values and conditions. its one simple formula Key Details: - The formula should be able to evaluate whether a given value is: - Greater than a certain threshold, - Less than a certain threshold, or - Equal to a spe...attention to detail and understanding of data manipulation will be crucial in ensuring the formula works accurately. Additionally, your proactive problem-solving skills will be highly valued as you help me define the right calculations for each condition. Overall, I'm looking for a reliable Excel expert who can deliver a well-structured and efficient formula that will help me streamline my data a...

...FOUNDATION SOFTWARE. We're a medium-sized business with 11-50 employees, and we need a robust system in place to effectively manage employee time tracking, payroll processing, and report generation. I use Foundation software. Key Responsibilities: - Implement an employee time tracking feature that accurately records working hours - Set up a payroll processing system to ensure timely and accurate salary payments - Develop a report generation functionality, facilitating clear insights into payroll activities Ideal Skills and Experience: - Proven experience with construction payroll administration - In-depth knowledge of employee time tracking systems - Proficient in payroll processing software - Experience in report generation and data analysis Delivering this ...

...seeking a professional to craft a credentials presentation supported with compelling video links. This presentation specifically aims at marketing and promotion. The highlights of the project are: - Creation of a PDF document that captures my credentials in an engaging and persuasive manner - Incorporating video links within the PDF document to enhance the storytelling - The video links will be primarily used for email campaigns and should be made suitable for this mode of communication The ideal candidate for this project will have: - Excellent skills in creating engaging presentations in PDF format - Experience in using videos within PDFs - A marketing background to effectively deliver the promotional intent of the presentation. It will be very similar to the docum...

I'm in search of a professional video editor with a penchant for documentary-style editing. The videos you'll be working on are business promotional videos, so I need someone who can accurately convey our business values and services in a manner that is engaging and informative. Key Requirements: - Previous professional experience with business promotional videos - Proficiency in documentary-style editing - The ability to work with footage and transform it into a compelling story - Attention to detail is a must - Ideal video length targeted is between 1 to 3 minutes Looking forward to seeing how you can elevate our business promo videos.

...who can effectively conduct contact form outreach for my digital marketing business. My primary goal is to generate B2B leads by sending messages via the contact forms on potential client's websites. You will be given a list of prospects with the direct website address to their contact form. You will also be given the script to use (copy/paste). The list will be approximately 10,000 entries. Ideally we would send 500 per day. Key Responsibilities: - Utilize contact forms to reach out to other businesses - Clearly convey our services to potential clients - Generate viable leads for the company Ideal Skills and Experience: - Excellent written communication - Experience in B2B outreach - Knowledge in Digital Marketing - Proven track record of generating...

...Customers: My main audience is local, hence I'd like my website to be optimized to reach and cater to local customers effectively. Ideal Freelancer Skills: - Proficient in Google Ads: The specialist should be skilled in setting up and managing Google Ads campaigns effectively. - SEO Expertise: I require someone who can enhance my website's SEO to improve search engine rankings. - Website Traffic Analysis: Ability to track and analyze website visitors to provide me with insightful data. - Experience with Local SEO: A plus if the specialist has experience in optimizing websites for local search and targeting local customers. This job may lead to a long-term collaboration, so I'm looking for someone who can not just achieve these goals, but also guide me through t...

I have a French text, short in length (2 pages), that requires a comprehensive commentary (4 pages) . I'm looking for a freelancer who has: - An excellent command of French - A background in history, preferably with specific expertise in various periods. The period discussed in the text hasn't been specified, so a broad historical knowledge would be advantageous. - Skills in critical analysis and interpretation of texts. Your task will be to read through the French text and provide a comprehensive commentary on its historical insights and prose.

...June 1st - Target Audience: Both men and women - Preferred Marketing Strategies: Social media advertising, influencer marketing, email marketing - Focused Social Media Platforms: Facebook, Instagram, Twitter, Quora, Tiktok Your Responsibilities: - Develop a multi-channel marketing plan, ensuring our target audience engage with the store - Implement engaging and effective social media advertising campaigns - Identify and collaborate with suitable influencers to promote our products - Create and manage an email marketing strategy to keep the audience informed Preferred Skillset: - Proven experience in promoting Shopify stores and self-published products - Expertise in social media advertising, influencer marketing, and email marketing - F...

I'm looking for a freelancer to create a captivating PowerPoint presentation that encapsulates the essence of my senior thesis in Business management. Focused on Marketing strategies, the presentation should ultimately: - Highlight key findings from my thesis - Showcase the marketing models used in my research The ideal candidate should have a solid understanding of business management and a knack for creating presentations that are not only informative, but also visually engaging. A background in marketing is desirable, as is the ability to translate complex concepts into simpler terms suitable for a broader audience. Please make the presentation based off my paper I have attached.

Hey Melody! Here's is the project that Nico will be working with you on. We will produce an article intended to rank for the term "fleet tracking devices". This will be an informative piece that also sells the unique aspects of our company. SERP analysis of the keyword: 1. Topics discussed inside of posts or pages, and themes or topics that come up repeatedly: a. Strengths - i. Brands focus on GPS tracking and the selling points of their own solutions which are common GPS device needs. ii. Product list and comparison pages offer a range of solutions. - i. They don’t answer the 3 most common questions: Best, cost and legal? ii. They don’t talk about which devices are best for which purposes iii. They don’t talk about installation on the ho...

Eu busco um profissional que possa me ajudar a aumentar a visibilidade do meu e-book de...tanto a divulgação do e-book quanto o aumento das vendas e avaliações positivas. Idealmente, o freelancer deverá ter experiência com as seguintes: - Marketing de e-books, especialmente no nicho de ficção - Estratégias de divulgação online, incluindo o uso efetivo de redes sociais e outras plataformas online para atingir o público-alvo e potenciais compradores - Habilidades para aumentar as vendas e avaliações positivas de forma orgânica e autêntica. O público-alvo do e-book é amplo, provavelmente abrangendo qualquer idade a partir dos 16 anos, por isso, é import...

I am working on a compiler construction project using ANTLR4+Java (using visitors to walk the abstract syntax tree and visit key nodes), and I need help with semantic analysis.

I need integration I need setup I need management I need Ads and Content More details: Which platform would you like to focus on for your digital marketing efforts? Instagram and Facebook What information should successful freelancers include in their application? English Speaking Beauty Products Expert

I am seeking a talented UI designer for my WordPress ecommerce site, with a focus on enhancing the user experience and boosting conversion rates. Key Project Requirements: - A comprehensive redesign of the user interface to significantly improve the overall user experience. - Enhancements to product pages to encourage more customer conversions. - Strategic redesign of call-to-action buttons to optimize the conversion process. Ideal Skills and Experience: - Proven track record of successful UI redesign projects. - Prior experience with ecommerce websites, particularly on WordPress. - A strong understanding of user experience principles. - Expertise in creating effective call-to-action elements. - A keen eye for detail and a creative approach to design. This project is idea...

My project requires a well-versed professional proficient in to extract critical takeoff quantities from IFC files and integrate them flawlessly into operational smart contracts. Key requirements include: - Extraction of material types and quantity calculations from IFC files - Direct integration of the extracted data into smart contracts to ensure automatic updates - Generation of detailed reports that will pave the way for seamless smart contract integration The perfect candidate will have a strong front-end development foundation and proficiency in IFC.js. Experience with ReactJS and blockchain technology is also essential for the job. Your primary task is to create a user-friendly interface that makes integrating IFC files into smart contracts a breeze. Efficiency, accuracy, and an...

I'm requiring expertise in business development to focus on key areas for my e-commerce business: Market Research: - Analyzing market trends, forecasting sales, understanding customer demands, and identifying potential opportunities. Sales Strategy: - Develop a solid sales strategy aimed towards our diverse target demographics which include young adults, middle-aged professionals, and senior citizens. While branding and marketing weren't explicitly mentioned in need areas, a strong understanding in these will be beneficial for the role. The ideal freelancer has a robust background in business development, particularly in market research and sales strategy. Sound knowledge of e-commerce business models and diverse customer demographics will al...

...proposed solution, including how they would deliver it, what they would require in order to get it done, data safety protocol, secure development, timeline, budget, ongoing/maintenance cost, training on system, rework/bug fixes. -Modules: I require the following modules to be incorporated: Sales and CRM, Accounting and Finance, Inventory and Warehouse Management, Project, Timesheets, Social Marketing, Customer portal, Documents, and Contracts -Design: I envision a clean and modern UI design for the community. The interface should be user-friendly, intuitive, and visually pleasing. -Customer Portal Integration: The customer portal must be smoothly integrated with the main website. This seamless integration should ensure a unified user experience and efficient data flow. Idea...

In need of a proficient financial analyst with substantial knowledge to revise a financial model specifically for a venture capital investment. The ideal candidate should have proven experience in executing similar financial tasks with the following key competences: - Cash Flow Analysis expertise - Deducing MOIC and IRR Return on Investment - Cap table analysis Here's exactly what I need: - A critical analysis and revision of our existing cash flow. - Recalculating and modifying the MOIC (Multiple on Invested Capital). - Reevaluating and amending the IRR (Internal Rate of Return). Please note that the existing financial model is available for your perusal and to assist in making your accurate bid on this project. Your ability to methodically and accurately ...

I recently encountered an issue with my existing Facebook account; it was disa...unable to recover it. I need a new Facebook account to be set up in order to continue with my business activities and personal networking. Key Tasks: - Open a new Facebook account that adheres to Facebook's terms of service. - Set up the account for both personal and business use. - Transfer any relevant advertising and promotional content from the old account to the new one. Ideal Skills and Experience: - Excellent understanding of Facebook's terms of service and community guidelines. - Proficiency in account management and advertising on Facebook. - Experience in handling account recovery and troubleshooting. - Strong communication skills and ability to tailor content for both perso...

Preciso de um profissional para me ajudar a desenvolver uma estratégia de marketing para o meu e-book de ficção, que será lançado exclusivamente na plataforma Amazon Kindle. O foco principal será atingir os leitores de ficção. Idealmente, o freelancer deve ter experiência em: - Marketing Digital: Conhecimento sólido em estratégias de marketing para produtos digitais, com foco na venda de livros eletrônicos. - Segmentação de Público: Capacidade de identificar e segmentar público-alvo, neste caso, leitores de ficção. - Parcerias e Publicidade: Experiência com parcerias com influenciadores e publicidade em redes sociais. A pessoa contratada...

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...seeking a skilled business planner to create a comprehensive business plan for my agriculture business. The primary aim of this plan is to attract potential investors and secure funding for my farming venture. Key Project Deliverables: - Develop a detailed business strategy to showcase the viability and potential of my farming business - Highlight the unique selling points and competitive advantages of my venture - Offer a thorough market analysis on the agriculture sector, particularly in relation to farming - Create a financial plan, including realistic revenue projections, cost analysis, and capital requirements - Outline a clear and concise plan for future growth and expansion of the business Ideal Skills and Experience:...

As I am writing a Bachelor thesis on the subject of value creation in cultural di...Academic research and writing - Knowledge in intercultural studies - Creativity and innovation understanding Tasks: - Analyze the economic impact of different cultures through the lens of innovation and creativity. - Understand and communicate the importance of social cohesion in this context. - Conduct case studies about value creation in diverse cultural settings. - Carry out a comparative analysis of these case studies to highlight apparent trends. - Formulate creative proposals utilizing innovative aspects of the researched cultures. The ideal candidate should be able to produce an insightful, unique thesis imbued with creative perspectives on cultural diversity's immense potential for ...

I'm in need of a skilled PHP developer with experience in PrestaShop 1.6 to add new features to my eCommerce website. Your role will involve: - Implementing new features as dictated by the project roadmap, with one activity being importing orders from a CSV file - Possessing a thorough understanding of Prestashop 1.6 is vital, along with a sound knowledge of PHP development - Demonstrating previous experience with similar projects would give you an advantage - Being proactive and communicative, with the ability to work autonomously and efficiently Please include links or details of previous eCommerce websites and similar projects you've worked on in your proposal.

...clear paths to purchase. - Promote trust in our brand across all website touchpoints. Required integrations: -E-Commerce Integration -Invoicing system -Payment system -Dropshipping -Whatsap Chatbot Integration - Email marketing integration - Inventory management system - Integration with social media sales channels (Facebook, Instagram, etc.) Ideal Skills and Experience: - Proven track record in designing Shopify stores with physical products. - Skilled in creating a compelling brand identity using existing brand guidelines - Experience in integrating an email marketing platform, inventory management system and social media sales channels into Shopify. Estou procurando um designer de loja experiente no Shopify para me ajudar a criar uma loja online envolvente e eficaz...

I'm in need of a professional website developer to create a website that will primarily serve as a platform to showcase my products and services. The site will consist of less than 10 pages. Key Points: - The main purpose of this website is to display and describe my products and services in an engaging and user-friendly manner. - I do not require integration with any CRM tool...tools. - The site will have less than 10 pages, which is relatively simple in comparison to larger websites. Essential Skills: - Proficiency in web development - Experience in creating websites focused on showcasing products and services - Strong understanding of user experience and interface design This project is a great opportunity for a web developer looking to build a sleek and functional busine...

I'm in need of an experienced PowerPoint designer to create a modern and professional financial investor proposal. Key Sections: - **Market Analysis**: The Market Analysis section should focus solely on the specifics of the proposed transaction. Please avoid generic industry trends, target market demographics, and competitor analysis, and instead, provide a detailed analysis of the market environment where the proposal is targeted. - **Financial Projections**: This section should consist of detailed financial data and projections related to the proposal. - **Org Charts**: I require a clear and concise organizational chart to display the hierarchical structure of the entities involved in the proposal. - **Project Description**: A comprehensive descript...

...devs are not allowed to contact clients and that forms the term of agreement before joining team as clients all belong to company and managers, and not us. It is a legal requirement. 4. All payments only on lancer - all payment will be done only on lancer Ideal freelancer's experience and skills: - Proven expertise in Laravel and Flutter - Have experience in working with codecanyon projects in ecommerce, delivery segements - Proficiency in implementing push notifications with onesignal, firebase - Capable of establishing in-app messaging capabilities etc - average English skills required, we also speak Hindi. start a conversation to complete your onboarding, give placeholder bids for single app rebranding projects. please do not bid mindlessly, autobids beyond what is ...

I'm looking for a skilled data scientist with a background in computational neuroscience and statistical analysis. Your primary task will be to analyze the imaging data I provide, which is central to my research in mathematical neurobiology. Key Responsibilities: - Processing and analyzing imaging data - Implementing computational neuroscience models - Conducting statistical analysis on the experimental data - Summarizing the results in a clear, understandable manner Ideal Qualifications: - Strong background in computational neuroscience - Proven experience in statistical analysis - Familiarity with analyzing imaging data - Ability to translate complex data into meaningful insights - Strong communication and reporting skills If you have a keen interest in the ...

...Authorization * Authorize users for access to calendar events and appointments * Manage user access and permissions Virtual Meeting Transcription and Analysis Component: Virtual Meeting Agent * Meeting Integration * Integrate with Teams or Zoom for meeting data * Retrieve meeting audio and video * Transcription * Transcribe meeting audio and video * Use Azure Cognitive Services for speech-to-text * Analysis * Analyze meeting transcription for insights and keywords * Use Azure Cognitive Services for NLP and machine learning Virtual Meeting Transcription and Analysis Component: Analysis Service * Analysis Processing * Process meeting transcription for insights and keywords * Use Azure Cognitive Services for NLP and...

Please read my Job requirement carefully and then offer your bid. Any bid by bot or careless will be reported to Platform as spam. You must be a prestashop expert with capability to code with JS, PHP, deeply knowing Prestashop controllers override. I need a prestashop expert to complete an erotic ecommerce shop. It is a drop shipping business and we have the interface with supplier constructed already. If your religion or environment does not allow you to review erotic pictures, this opportunity is not suitable for you. We still have below main jobs pending. You must be an expert on building website with prestashop and deeply know SEO. 1. Installing caching system as below and configure them to get my website speed faster. Memcached via PHP::Memcache Memcached via PHP::Memca...

I'm looking for a data analyst who can help me evaluate the effectiveness of different betting strategies for football games. The analysis should be based on all available historical data. I have a montly membership to a site with historical betting odds. We can choose different options from matxh results, over-under, half time etc. It is an analysis system made by comparing any betting history with the odds opened in the past and the data rates opened on a daily basis. How did the previous match results when the todays odds opened? Which filters should we choose to better predict the results of today's matches? At the same timem which filter combinations are compatible with the previous results? I have also Turkish explanation youtube link to watch how to filter od...

I'm looking for a skilled individual with extensive experience in managing and optimizing ads for eCommerce stores, specifically to drive sales. The project entails focusing on platforms such as Facebook/Instagram, Google, and TikTok. The target audience for these ads are individuals aged between 25-44 years. Key Responsibilities: - Create, manage and optimize ad campaigns to increase sales on my eCommerce store. - Tailor the ads for platforms such as Facebook/Instagram, Google, and TikTok. - Identify and target the right audience within the 25-44 age group. Ideal Skills and Experience: - Proven track record in managing eCommerce ads, with a focus on increasing sales. - In-depth knowledge and hands-on experience with Facebook/Instagram, Google, and TikTok advert...

I am seeking a Python expert to deploy and debug a web application from my Github repository. Requirements: - Experienced with Python for web development. - Has expertise in deploying Python web applications. - Must be knowledgeable in debugging Python code and fixing potential issues. ...expertise in deploying Python web applications. - Must be knowledgeable in debugging Python code and fixing potential issues. - Familiarity with Python web frameworks like Django, Flask, or Pyramid (actual framework used will be confirmed during the kick-off meeting). Your role will specifically involve deploying and debugging my Python web application to run locally. Experience with data analysis and machine learning will be beneficial. A background in similar roles/projects will be highly...

I am seeking a seasoned expert, proficient in implementing deep learning models with a focus on video analytics. The key task of this project is to form a model capable of recognizing various activities from surveillance footage captured in mixed environments, both indoor and outdoor. The ideal candidate must have: - Significant experience with video analysis techniques using surveillance camera footage - Mastery in deep learning methodologies able to identify diverse activities - An understanding of challenges and solutions related to operating in mixed environments This project requires a high degree of reliability, attention to detail, and innovative thinking to recognize a broad array of activities in various conditions.

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I am looking for a Marketing/Advertising and SEO professional who can help my dog training business, All The Way Canine Academy (ATWK9), reach its full potential. The ideal candidate for this project should have experience and skills in the following areas: - Search Engine Optimization (SEO) - Online Advertisements - Social Media Marketing - Email Marketing Your main responsibilities will include: - Increasing brand awareness to reach a wide audience of dog owners, local community members, busy professionals, first-time dog owners, families with dogs, puppy owners, owners of dogs with behavioral issues, and dog enthusiasts seeking advanced training. - Generating leads for my dog training services. - Driving more traffic to my website. - Establishing my ...

I need a seasoned web developer for my existing business who can handle a multifaceted project. The main goals of this project are: - redesign of the website to make it look visually appealing and have a more user-friendly layout. - Full integration of my eBay store with the website, allowing products listings to synchronize between both platforms. The ideal freelancer must have: • Proficiency in website design that encourages user-engagement, enhancing visual aesthetics, and reorganising the layout. • Experience in eBay API integration would be an asset as it's crucial to upload products from eBay to the website and ensure that newly posted items on the website are also posted on eBay. • Good understanding of ecommerce best practices to optimize the...

I'm in need of a professional who can manage the wholesale selling of my personal items. The items include musical equipment, fine art, and antiques. Key requirements: - Wholesale: I'm looking for an exp...require a professional who can handle the auction process, ensuring smooth and profitable transactions. - Online and Physical: The expert should be able to manage both online auction platforms and physical auction events. Ideal skills and experience: - Proven track record in wholesale selling of high-value personal items. - Proficient in auction management, both online and physical. - Adept in the marketing of items such as musical equipment, fine art, and antiques. - Excellent negotiation skills to ensure optimum profit. Please reach out if you have the right exper...

I'm looking for a skilled email marketer to join my company. You will be responsible for ...looking for a skilled email marketer to join my company. You will be responsible for - Crafting and executing email marketing strategies. - Building a subscriber base and ensuring high open and click through rates. - Collaborating with other roles in the team to ensure a comprehensive marketing approach. Your main goal will be to help us grow our business through effective email marketing. We're open to both individual freelancers and teams, and look forward to creating an engaging and productive working environment. Ideal candidates should have experience in email marketing and a passion for building and growing a business. Experience i...

I'm looking for an experienced animator to create a marketing video that can catch the attention of potential customers. Key Aspects: - Primary purpose: Marketing - Target audience: Potential customers - Desired style: Animated Essential Skills: - Expertise in animation, particularly in creating captivating marketing videos. - Ability to understand, implement, and enhance my marketing messages. - Proven track record of delivering high-quality animated videos that convert potential customers. This project will require a keen understanding of marketing strategies in animation to effectively reach and engage with potential customers. I am open to any creative input to make the video as engaging as possible. Prior experience in marketing-foc...

...bot will perform various tasks including but not limited to customer support, data analysis, and voice recognition. The user interface should be simple and minimalistic for an intuitive user experience. Key requirements for the project: - Development of AI bot for a multi-functional purpose including customer support, data analysis, and voice recognition - Design a simple and minimalistic user interface - Ensure the bot's smooth and efficient performance - Integrate the bot into the desired platform (website, mobile app, or desktop application) Ideal Skills and Experience: - Proven experience in developing AI bots, especially for multiple tasks - Strong understanding of customer support systems, data analysis, and voice recognition technology - UI/UX desig...

...recommendations, and allowing the download of reports in PDF format for each subject consulted. Main Features: 1. Intuitive user interface to access the Colombia Rama Judicial file analysis system from Infolaftsearch. 2. Functionality to upload files downloaded from the Colombia Rama Judicial website. 3. Processing of uploaded files to extract and structure the required information*. 4. Visualization and filtering of the list of processes. 5. Detailed view of specific process information. 6. Temporary storage of uploaded files in the browser. 7. Functionality to delete data being processed and start a new analysis. 8. Automatic process to delete old records from the database. 9. Recording of deletions for audit and regulatory compliance purposes. Technical R...

- You are very familiar with Instagram. - You login to my account and search for users who recently wrote comments on posts in the travel and food niche. You write daily 20 personal and genuine comments on their latest posts. - You comment with a mix of ChatGPT and personal touch on their recent posts. NO generic posts. - You like some of their posts. The goal is to get many organic comments on my personal Instagram account.

I'm currently at the concept stage with my business idea in the technology industry. I'm seeking a skilled and experienced entrepreneur who can help me find an idea, develop and execute the idea. Key Responsibilities: - Develop a comprehensive business strategy based on the initial concept. - Assist in market research to validate the idea and determine its potential success in the technology industry. - Provide guidance on product design and potential market positioning. Ideal Skills and Experience: - Proven track record as a tech entrepreneur, preferably with experience in the development of innovative products. - Strong background in business strategy development and execution. - Excellent market research skills, particularly in the technology sector. I&...

I'm searching for a marketing genius to assist in devising and executing a dynamic, wide-reaching digital advertising campaign. The key aim is to greatly enhance our brand's visibility in the face of stiff competition. Key Project Elements: - Creating compelling ads for Google, Facebook, and Instagram. This will involve a keen understanding of how marketing and algorithms function on each platform. - Ensuring demographic targeting is optimized for ages 18-44. Your knowledge of interests and trends across these age groups will be beneficial. The ideal candidate for this project is someone proficient in digital advertising, with demonstrable experience in captivating audience across Google, Facebook and Instagram. I'm seeking expertise in market research and...

I'm looking for a geotechnical expert to perform a thorough analysis using abaqus on the requirements for a tieback wall in my project. Modeling with abaqus Python is preferred to link with abaqus Knowledge in UMAT is preferred Writing drafts Be organized

I'm in need of an online marketer, yet unsure of the specifics. Since I couldn't pin down the exact tasks, the ideal freelancer should be a jack-of-all-trades in marketing. They'd be required to handle: - Social media management - Content creation - Email marketing Though I skipped the main goal of the campaign and the target audience, the marketer will work with me to clarify these aspects as we proceed. Any potential freelancer should feel comfortable helping to set these crucial elements of the project. Experience in working with both B2B and B2C markets is desired. Flexibility, patience, and excellent communication skills are crucial.